Carpentry & Brand Agency
The creative power of master carpenter Christian Leidinger and communications expert Nicole Herb came together in a C hoch 3 workshop. The two quickly got talking and discovered their passion for sustainable products with meaning.
You make your bed, you lie in it. The products from "Die Køje " are particularly good to lie on. These are metal-free beds made of Swiss stone pine, which provide a high level of sleeping comfort. The effect of Swiss stone pine has been scientifically proven and more and more products made from this natural raw material are entering the market.
Master carpenter Christian Leidinger took care of the products, Nicole Herb of the external appearance. The aim was to give the products a soul through branding and to communicate benefits and added value in a simple, clearly understandable way.
Since 2013, the two have continuously received awards for their branding. For example, the Austrian State Prize for Advertising and the Impulse XL grant from Austria Wirtschaftsservice GmbH (aws).
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And economic successes have also been achieved since the product and market launch: The complete conversion of Christian Leidinger's service business to the production of own products as well as the opening of two showrooms in Vorarlberg and Vienna.
In many domestic companies there is more potential than they can realize on their own. The creative industries can help to make companies more innovative and successful and to fully exploit and further develop their own potential. The Creative Industries Austria is constantly looking for stories of successful cooperation.
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