Creative of the month

Timeless design for the coffee break

Good coffee takes time. So does design that unfolds its effect, says Petra Wieser. The Lower Austrian received the Creative Business Award from the New Design University in St. Pölten for her "Mindful Design Filter Set".

Petra Wieser2

Photos ©mindful design and craft

When Petra Wieser talks about her work, she always comes back to time. And about things that take time. Like porcelain, ceramics and coffee. "Actually, I never wanted to limit myself to one material," she says. But during her studies in "Design, Craft and Material Culture" at the New Design University in St. Pölten, she got to know and love the properties of ceramics. "Ceramics are eternal and hold so many endless possibilities for design. The materials work differently and the surface treatment allows for many variations." She could talk about it forever, says the designer, and you can believe her fascination.


Holistic and mindful

When she was looking for a topic for her Bachelor's thesis, the urn was chosen. "A timeless vessel that opened up new perspectives for me. And with the idea of designing unique pieces for eternity, she then also wanted to start her own business.

The fact that the Lower Austrian finally decided differently is due in large part to the creative business coaching C to the power of 3. "In the coaching I realised that the urn might give me nice conversations, but it wouldn't do much for my future as a self-employed person." Wieser used the creative network, sought resources from other experts and changed her business model. Without losing sight of her goal: "As a designer, I have a responsibility - towards the environment, resources and society." Wieser, who trained as an occupational therapist before her studies, also feels committed to a holistic view of things in design and production. And to mindfulness, which her label bears in its name: Mindful Design and Craft.


Unique pieces in small series

Instead of urns, Petra Wieser now designs and produces coffee porcelain: servers and drippers, as coffee baristas call the pot and filter attachment, in different colours. "Porcelain is hygienic, noble and food-safe and has a good temperature retention capacity," explains the designer. But it took time for the cone shape and the grooves of the hand filter to meet all the requirements so that the coffee could develop its aromas optimally. Wieser gained the necessary knowledge by working with coffee roaster Felix Teiretzbacher. The result of this cooperation is called "Mindful Design Filterset". The unique pieces are produced in small series and recently received the Creative Business Award of the NDU.


Coffee filter to go

The sets in minimalist and timeless design are currently available in the online shops of Mindful Design and Craft and FELIX KAFFEE. In the next step, the designer wants to win coffee roasters and baristas as customers. A special edition will be presented at the beginning of May during Design Month in Graz at the Paul & Bohne coffee roasting shop on Lendplatz in Graz. And those who meet Petra Wieser in person can buy from the designer herself: "I almost always have a set in my backpack!"


TheNew Design University (NDU), located in St. Pölten, offers challenging education in the fields of design, technology and business. Entry into the Bachelor's programme is also possible without a school-leaving certificate. Applications for the start of studies in autumn 2022 are still possible.

Admission dates for the academic year 2022/23

21 May and 27 August

Bachelor's degree programme "Design, Craft & Material Culture" at a glance:

Degree: Bachelor of Arts (BA)

Duration of studies: 6 semesters

Organisational form: full-time study

Scope of study: 159 semester hours or 180 ECTS credits

Programme Director: Univ.-Prof. Hans Stefan Moritsch

Costs: € 3,050 per semester

To the study programmes


TheCreative Business Award is an award of the province of Lower Austria, together with the New Design University, riz-up and the Lower Austrian Chamber of Commerce. In the Creative Business Award Magazine you can read about all the business projects and find out who else was nominated for the award.