The creative industries create crossover effects for innovation, business and society. Creative catalysts, i.e. creative industry professionals act as catalysts for innovation, transformation and the further development of companies and business models.
The creative industries comprise profit-oriented companies that are engaged in the creation, production, (media) distribution of creative and cultural goods and services - from the fields of architecture, books & publishing, design, advertising, film and photography, the music industry, radio & TV, software & games and the performing arts market.
In Austria, the creative industries represent a significant success factor as a motor for growth and innovation. The innovation potential is very high in the creative industries themselves, but they also act as drivers for innovative products and services in other sectors and contribute to the creation of value and growth of companies. The transformative power of the creative industries can also make a significant contribution to entire sectors, to the creation of sustainable jobs (especially in SMEs), to increasing the attractiveness of cities and regions as business locations and to strengthening regional innovation systems.
In Austria, the potential of the creative industries for the business and innovation location was recognized early on. In 2016, the Ministry of Economic Affairs provided the strategic basis for exploiting the creative potential for innovation and value creation in the economy. The "Creative Industries Strategy for Austria" sets out the course for boosting innovation in Austria's small-scale, strongly export-oriented economy and further strengthening the contribution of the creative industries.
The new innovation program for the creative industries 2030 builds on the creative industries strategy for Austria. In view of the multiple crises of our time, the innovative strength and problem-solving skills of the creative industries are indispensable. The new innovation program will further strengthen the creative industries as active co-creators of the ecological, social and digital transformation and support them in making a contribution to positive change in the economy and society.
Suitable framework conditions should strengthen the competitiveness of the creative industries and further increase their contribution to innovation and the triple transition for the economy and society.
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With our facts and figures, we show the economic importance of the creative industries for Austria and their potential. In the data sheet you can see the annual economic development of the creative industries, in the barometer the current economic situation and in the creative industries reports you can learn more about the power of the creative industries in key areas such as innovation, regional development, crossover effects or internationalisation.
The Austrian Creative Industries Report 2024 underlines the central importance of the creative industries for Austria. The creative industries are a key driver of economic development and the implementation of innovations in the triple transition. For the first time, even the smallest companies are included in the statistics, which also makes the burgeoning entrepreneurial potential more visible.
Despite Corona's dampening effect, creative industries continue to grow. Tenth Austrian Creative Industries Report proves relevance for the entire national economy.
Corona put the brakes on the creative industries, but they are still important drivers for the economy as a whole. Study focus Digital Transformation 2030.
Numbers, Data, Facts & Economic Effects
Eighth Austrian Creative Industries Report
Seventh Austrian Creative Industries Report
Sixth Austrian Creative Industries Report
Fifth Austrian Creative Industries Report
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