In our Creative Industries Stories you will find the best and most vivid examples of how creative people and companies turn simple products into ingenious stories, or how very complicated stories turn into ingeniously simple things.
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For Miki Martinek, creative work knows no bounds. The Viennese interior architect and designer is a true all-rounder on the creative scene. Her work combines interior architecture, product design, design mediation and a deep passion for sustainable design solutions.
The digital transformation is changing the creative industries - and GAIA Culture is actively shaping this change. The innovative start-up combines art, technology and new financial models to open up sustainable sources of income for artists. The platform builds a bridge between traditional culture and digital innovation to establish art as an alternative asset class.
Mama Matters shows how creative expertise can shape a company - from product development and branding to language. With design, innovation and emotion, Delia Wieser and Katharina Griesbacher create well thought-out solutions that empower mothers and make self-care a tangible experience.
Food is culture, identity and emotion. It is precisely this complexity that makes the topic so fascinating for our Creative of the Month, Brini Fetz. The designer from Bregenz has specialized in food branding and photography with Hej Studio and uses it to tastefully showcase brands.
The future is being rewritten in Vienna's Urban Lakeside: FANTOPLAST has been focusing on sustainable material development with an interdisciplinary team of designers and researchers since 2024. The goal? High-quality panels made from 100% recycled PETG that are not only good for the environment, but also good for the eyes.
How do you rethink the everyday? Vera Purtscher, architect and designer, has the answer: with her passion for aesthetics and functionality, she creates cutlery and glasses that adorn the tables of top restaurants and design lovers around the world. Her designs - from the iconic "MoonLashes" to the innovative "SinStella" collection - are timeless companions for memorable moments.
ODROWÄ„Å» is more than just a fashion label - it is a declaration of love for nature and the culture of clothing. Instead of plastic and mass production, Bettina Reichl's fashion label focuses on natural materials, craftsmanship and a deep sense of responsibility towards the environment. In doing so, she brings a new perspective to the fashion world that is in harmony with the needs of the planet.
Imagine you are at a conference and listening to an exciting presentation. Someone next to you starts drawing - not just notes, but complex illustrations that bring the content to life. That's graphic recording! Instead of just taking notes, our Creative of the Month, Lana Lauren, transforms ideas, discussions and presentations into visual stories.
In a world where more and more people are longing for sustainable alternatives, Sarah Anderl and Petra Kamenar are bringing a fresh, creative vision to the jewelry industry. With the EVE, EVELINE and FEE collections under their Birdy & Bee label, the two entrepreneurs are setting new standards for sustainable jewelry.
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