In our Creative Industries Stories you will find the best and most vivid examples of how creative people and companies turn simple products into ingenious stories, or how very complicated stories turn into ingeniously simple things.
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Some encounters set things in motion – like the chance conversation between Robert Leitner and publisher Nina Altmüller at an exhibition celebrating World Book Day. A brief exchange developed into more than a professional connection: a creative collaboration that resulted in a gripping crime novel – and a powerful example of how creative networks can flourish over the years.
The "Print in Austria" campaign shows why it makes a difference where we print. It promotes sustainable, regional production chains - and shows how the creative industries, culture and tourism work together to create added value locally. A small quality mark with a big impact.
For Miki Martinek, creative work knows no bounds. The Viennese interior architect and designer is a true all-rounder on the creative scene. Her work combines interior architecture, product design, design mediation and a deep passion for sustainable design solutions.
The digital transformation is changing the creative industries - and GAIA Culture is actively shaping this change. The innovative start-up combines art, technology and new financial models to open up sustainable sources of income for artists. The platform builds a bridge between traditional culture and digital innovation to establish art as an alternative asset class.
Mama Matters shows how creative expertise can shape a company - from product development and branding to language. With design, innovation and emotion, Delia Wieser and Katharina Griesbacher create well thought-out solutions that empower mothers and make self-care a tangible experience.
Food is culture, identity and emotion. It is precisely this complexity that makes the topic so fascinating for our Creative of the Month, Brini Fetz. The designer from Bregenz has specialized in food branding and photography with Hej Studio and uses it to tastefully showcase brands.
The future is being rewritten in Vienna's Urban Lakeside: FANTOPLAST has been focusing on sustainable material development with an interdisciplinary team of designers and researchers since 2024. The goal? High-quality panels made from 100% recycled PETG that are not only good for the environment, but also good for the eyes.
How do you rethink the everyday? Vera Purtscher, architect and designer, has the answer: with her passion for aesthetics and functionality, she creates cutlery and glasses that adorn the tables of top restaurants and design lovers around the world. Her designs - from the iconic "MoonLashes" to the innovative "SinStella" collection - are timeless companions for memorable moments.
ODROWÄ„Å» is more than just a fashion label - it is a declaration of love for nature and the culture of clothing. Instead of plastic and mass production, Bettina Reichl's fashion label focuses on natural materials, craftsmanship and a deep sense of responsibility towards the environment. In doing so, she brings a new perspective to the fashion world that is in harmony with the needs of the planet.
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