Creative Transformation

for sectors and companies

Creativity is the source and creative industries are the catalyst for innovation.

The transformation of the economy and new, better solutions for the great challenges of our time. Open innovation processes with the creative industries as idea providers, developers and professional implementers - this is what Kreativwirtschaft Austria creates for companies, sectors and the economy.

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Creative Catalysts as Impulse Providers and Innovators

In a co-creative process, companies can further develop and innovate their products and services as well as their business model with the help of Creative Catalysts - selected professionals from the fields of gaming, service design, industrial design, social media marketing, software development, storytelling, positioning, architecture, photography, the application of new technologies and much more. - to further develop and innovate their products, services and offers, but also their business model.

Transformation - an intensive process

At the beginning of every transformation process there is an analysis phase with the identification of challenges and opportunities (SWOT and trend analysis). Based on the results of the analysis, the creative services that have the greatest leverage for the topic, industry or challenge are then identified and the appropriate creative professionals are specifically sought and selected. To ensure that not only the participating companies but also entire industries, the economy and society can benefit from these processes, we summarize all suggestions, ideas and findings from the open innovation process with the creative industries in a Guide together.

Creative Transformation Summit 2022

On October 20, 2022, the Creative Transformation Summit for entrepreneurs who want to benefit from the wealth of experience in the creative industries took place again. In the recording of the summit, you will find valuable knowledge to win customers, find and retain employees, sell digitally, do business sustainably, address new target groups and design new products and services.


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From March to June 2021, twelve digital, interactive transformation workshops for different sectors have already taken place. We have recorded the feedback from the participants for you.


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The Creative Transformation Summit offered a best of breed of insights from 12 transformation workshops and allowed companies to exchange ideas with creative professionals and network with industry peers.

For you and your company

You are self-employed and want to develop your business with the help of the creative industries?

In our guide "Managing with Creatives" you will find practical tips and concrete use cases that will guide you step by step through the commissioning process and the interaction with creatives.

On our map, you'll find creative professionals in photography, architecture, music, books & publishing, radio, TV, design, software & games, film, advertising and the performing arts market who can take your business to the next level!

Under dates you will find the current industry transformation workshops and other matchmaking formats.

If you want to keep up to date with funding, best practice and events where you can network with creative professionals, sign up to our newsletter.

For Creative Catalysts

You are a professional from the creative industries and would like to support entrepreneurs in the transformation of their business with your expertise? Then apply. Each workshop is tailor-made and we use these applications to select experts from a wide range of creative fields. If we have a suitable format for you, we will ask you about 2 weeks before the workshop to clarify whether you have the time and interest to participate.

    First name

    Last name



    Phone number


    Please tell us briefly what your motivation is to participate in our transformation workshops and what expertise you would like to contribute.

    To what extent do you already have project experience with clients from the business world?

    Please name clients who would recommend you.

    Are there any sectors in which you can contribute your expertise? We are currently looking for creative professionals for the following industries: Watch and jewellery trade with gold and silversmiths, tour guides/travel companions, building cleaners, plumbers, dance schools, hotel industry, insurance brokers, engineering offices. Please also indicate in this question whether you have knowledge of these sectors.

    I would like to receive the newsletter of the Creative Industries Austria (KAT) and I agree that my personal data will be processed by KAT for this purpose. I can revoke this consent via the unsubscribe link in the newsletter.

    I/we have the Conditions of participation read and I am/are in agreement with this.