Creative Transformation:

You want more impact from the creative industries for your business?

Creativity is the source and creative industries are the catalyst for innovation.

Kreativwirtschaft Austria offers open innovation processes for companies, industries and the economy with the creative industries as idea providers, developers and professional implementers. This is how we create the transformation of the economy for the great challenges of our time.

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Creative Catalysts as Impulse Providers and Innovators

In a co-creative process, companies can further develop and innovate their products and services as well as their business model with the help of Creative Catalysts - selected professionals from the fields of gaming, service design, industrial design, social media marketing, software development, storytelling, positioning, architecture, photography, the application of new technologies and much more. - to further develop and innovate their products, services and offers, but also their business model.

Transformation - an intensive process

At the beginning of every transformation process there is an analysis phase with the identification of challenges and opportunities (SWOT and trend analysis). Based on the results of the analysis, the creative services that have the greatest leverage for the topic, industry or challenge are then identified and the appropriate creative professionals are specifically sought and selected. To ensure that not only the participating companies but also entire industries, the economy and society can benefit from these processes, we summarize all suggestions, ideas and findings from the open innovation process with the creative industries in a Guide together.

Review of past workshops and events


24 Industry transformation processes

with over 380 entrepreneurs and over 50 experts from the creative industries. You can find suggestions, insights and results from our industry transformation processes, including tips from the experts from the creative industries who accompanied these processes, in our transformation guides for industries. Click here for the transformation guides!

Annual Transformation Summits 


At the Creative Transformation Summits you can get new impulses and implementation tips for your company - with creative professionals from marketing, gaming, service design, data, architecture, among others. In the recording of the Summit, you will find valuable knowledge to win customers, find and retain employees, sell digitally, manage sustainably, address new target groups and design new products and services. Watch our videos now and get inspired!


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Transformation services for your business


At the transformation workshop, entrepreneurs work together with professionals from the creative industries in small groups to develop ideas for solutions to the biggest challenges in the business environment. By working together with the creative experts, entrepreneurs can gain new perspectives and jointly develop ideas and approaches for innovative solutions, new communication or sales channels, new digital products, services and business models. We have compiled the results and findings with tips from the creative experts from the latest transformation processes in industry guidelines summarized.


Winter tourism reloaded

In our open innovation process on the topic of Winter Tourism Reloaded, entrepreneurs from the winter tourism sector worked together with creative experts to develop new ideas, perspectives and solutions for sustainable, successful winter tourism in the future. You can find the results on a dedicated landing page.

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Gamechanger energy

Rising energy costs are continuing to put companies under pressure to cut costs and change and are fuel for far-reaching change, which, in conjunction with the digital, ecological and social transformation, also offers opportunities for new value creation. In the successful transformation workshop "Gamechanger Energy" with experts from the creative industries and companies from the food and regional economy sector, solutions were identified along the value chain as to how companies can remain competitive in the future despite rising costs. You can find the results on a separate landing page.

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For you and your company

You are self-employed and want to develop your business with the help of the creative industries?

In our guide "Managing with Creatives" you will find practical tips and concrete use cases that will guide you step by step through the commissioning process and the interaction with creatives.

On our map, you'll find creative professionals in photography, architecture, music, books & publishing, radio, TV, design, software & games, film, advertising and the performing arts market who can take your business to the next level!

Under dates you will find the current industry transformation workshops and other matchmaking formats.

If you want to keep up to date with funding, best practice and events where you can network with creative professionals, sign up to our newsletter.

For Creative Catalysts

You are a professional from the creative industries and would like to support entrepreneurs in the transformation of their business with your expertise? Then apply. Each workshop is tailor-made and we use these applications to select experts from a wide range of creative fields. If we have a suitable format for you, we will ask you about 2 weeks before the workshop to clarify whether you have the time and interest to participate.

    First name

    Last name



    Phone number


    Please tell us briefly what your motivation is to participate in our transformation workshops and what expertise you would like to contribute.

    To what extent do you already have project experience with clients from the business world?

    Please name clients who would recommend you.

    Are there any industries for which you can particularly contribute your expertise? We are currently looking for creative professionals for "Winter Tourism Reloaded". Please also indicate in this question whether you have industry expertise here. Please also indicate in this question if you have industry expertise here.

    I would like to receive the newsletter of the Creative Industries Austria (KAT) and I agree that my personal data will be processed by KAT for this purpose. I can revoke this consent via the unsubscribe link in the newsletter.

    I/we have the Conditions of participation read and I am/are in agreement with this.