wewant2knowRunning in circles is your new business?
23.4.2026 | 8:30 – 12:00 | via zoom
Online impulse on Green Transformation & Sustainnovation
Sustainability has long been more than just a trend – it is a decisive factor for the future viability of companies. The circular economy, resource-conserving processes and next materials are changing markets and customer expectations. For the creative industries, this means new business models, innovative products and creative solutions that not only look good, but also have a sustainable impact.
With their ability to rethink materials, optimize design processes and tell stories about sustainability, creative companies are key drivers of sustainnovation – the combination of creativity and ecological responsibility.
In the online impulse, experts will show you how you can use this strength for your own business:
- Expert input on green transformation, the circular economy and next materials
- Practical examples from the creative industries that show how sustainability becomes economically viable
- Interactive exchange formats to transfer what you have heard directly to your work
These inspirational speakers will give you orientation, insights and concrete practical examples:
Clôd Baumgartner brings know-how and practice to the regenerative cycle “Permaculture as a business framework for the creative industries”. There is no waste in nature – everything is a nutrient for something else. The impulse shows how the wisdom of regenerative systems is transferred to the creative industries and shows how radical innovations arise from apparent limitations. We translate the three permaculture ethics and twelve design principles into concrete strategies for creative professionals. Together we will explore why creative constraints lead to the most brilliant solutions and how we can redefine abundance. An interactive impulse that understands green transformation not as sacrifice, but as abundance and shows how regenerative principles can make our business not only more sustainable, but also more innovative and profitable.
Johanna Vigl shows how, as an illustrator and graphic designer, she has been researching plant-based colors for years and how her journey from classic graphic designer has been so far. Encouraging to think ahead in one’s own work and to develop new services and products.
Roman Mesicek introduces us to his digital tool that leads us to 5 questions that should be asked before any AI project. This decision model helps creatives and their clients to evaluate AI projects based on their environmental and social impact.
Sandra Galaviz has dedicated herself to New Materials. Under the motto “Bio-Waste into Wild Materials”, she researches and develops materials that are then turned into products in cooperation with designers, for example. Sandra also lets us in on the funding and support measures that have significantly helped her on her development path and how banana peels become casual materials.
The ecological transformation is your opportunity to open up new markets and create real added value – and we’ll show you how to close the loop for your business!
The knowledge transfer format wewant2know is part of our we:transform program, a measure of Kreativwirtschaft Austria as part of the Innovation Program Creative Industries 2030 of the BMWET in cooperation with the WKÖ, financed by funds from the BMWET.
Secure your place at the online impulse now. We look forward to an exciting exchange!
You are also welcome to register for the other online impulses!