Creative Catalysts as Impulse Providers and Innovators
In a co-creative process, companies can further develop and innovate their products and services as well as their business model with the help of Creative Catalysts - selected professionals from the fields of gaming, service design, industrial design, social media marketing, software development, storytelling, positioning, architecture, photography, the application of new technologies and much more. - to further develop and innovate their products, services and offers, but also their business model.
Transformation - an intensive process
At the beginning of every transformation process there is an analysis phase with the identification of challenges and opportunities (SWOT and trend analysis). Based on the results of the analysis, the creative services that have the greatest leverage for the topic, industry or challenge are then identified and the appropriate creative professionals are specifically sought and selected. To ensure that not only the participating companies but also entire industries, the economy and society can benefit from these processes, we summarize all suggestions, ideas and findings from the open innovation process with the creative industries in a Guide together.