Many exciting stories were submitted to the "Creative Industries Story 2017" competition. Through these stories, WKÖ's Creative Industries Austria shows how creative professionals create added value, innovation and turnover together with their customers from the business world. How Apfelcider becomes a market leader through good brand design was already told in 2016 by the creative industries story of Goldkehlchen and Bureau F. In 2017, the Goldkehlchen team decided to collaborate with the creative team again.
Gold throats become robins
The Viennese agency Bureau F and Austria's most popular cider Goldkehlchen have been going the same way graphically since both companies were founded. In 2017, the "Partners in Crime" expanded the range and developed Rotkehlchen, a sparkling grape juice.
Premium apple cider from Austria
When the two Goldkehlchen founders met at a cider in Australia, they asked themselves why there was no world-class cider in beautiful Austria, which is full of world-class apple trees? The idea for Goldkehlchen was born: a premium cider made from premium apples - hand-picked in Styria. But in order to make the premium product visible as such on the drinks shelf, Goldkehlchen needed a few more premium creatives.
Premium Branding Studio from Vienna
Bureau F - Studio für Design & Branding from Vienna: "We are style-conscious designers without a uniform method, distinctive aesthetics and function set us apart. We make visions tangible and give products personality." That these attributes are not empty promises was already evident in the course of the original Goldkehlchen launch, which became one of our creative industries stories in 2016.
Gold throats become robins
In 2017, Goldkehlchen and Bureau F continued their collaboration, expanding the range and developing Rotkehlchen, a sparkling grape juice. The aim was to establish a connection with Goldkehlchen, but to enable consumers to clearly distinguish between the different products. A fine line that Bureau F has mastered superbly.
© Goldkehlchen Bureau F
Courageous customers, happy creatives
At the first briefing, Bureau F presented various designs of the robin. After a short period of reflection, the cider makers decided on the boldest design, which naturally also pleased the creative team. Most companies would wish for such good cooperation, characterized by understanding, trust and mutual respect between client and recipient. It is a guarantee for a successful creative business story and one of the reasons why Fabienne and Philip from Bureau F sit at the table at every Goldkehlchen Christmas party.
The shop window for you and your orders
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Easy to use mobile phones need easy to understand communication measures. -
The design collective Anti-Form brings the feeling of freedom of a new generation of travel to the vans of Indie Campers.
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When a rather dry subject like balance sheet accounting turns into a relaunch of the finest.
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How a sparkling grape juice becomes successful through good brand design
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An educational game app introduces children to the importance of organic farming
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An image spot catapults a sugar-free sports bar to undreamed-of heights
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The order "A flyer please!" becomes an overall concept for a student residence
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The visitor centre of a pellet factory is transformed into a cybernetic light theatre
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Much love for detail is the secret recipe of the designer for the confectionery
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A ring configurator gives the online shop for diamond rings the final touch
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The product developer closes the gap between designers and producers
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The cookery courses of the bonnet chef are skilfully staged by the film team
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C to the power of 3 - for shoe architect Michaela Worschitz, these were days she didn't spend at her company...
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Creative of the month Beautifully gruesome Bruises, scarred faces and bloodthirsty facial expressions - that's exactly what Simone Boria specialises in. Beautifully gruesome Bruises, scarred faces and...
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A photo art calendar is the result of a collaboration between photographer Michael Liebert and action artist donhofer.
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In the children's book "Where is Luna?" every character and illustration can be both looked at and felt.
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Anna Menecia Antenete Hambira is in the process of launching her unisex label //amaaena// and talks in the video series HOW TO...
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A native of Vorarlberg and NDU graphic design graduate, Sarah Wehinger set up her own business in St. Pölten in 2020. Typography, book and magazine design inspired...
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gabarage upcycling design breathes new life into coats and gilets of staff members from the audience service.
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A 100m2 forest oasis on Freiheitsplatz in Graz shows a future model for the natural cooling of urban spaces and gives the...
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Marcos Valenzuela is designer of the fashion label Tiberius, founder of the initiative #wirsindzusammen and co-initiator of WIR SIND WIEN, a podcast...
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Photographer Rita Newman takes over the content and artistic direction of the new Master's programme Digital Photography & New Visual Media at...
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What if photovoltaic systems could flexibly align themselves according to the sunlight? Three Vorarlbergers found an answer to this question....
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Katja Baumgartner and Katharina Kollarits developed a modular exhibition stand for List General Contractor GmbH, which was presented for the first time at the international...
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Cookbook by NDU graduate Franziska Heiß provides recipes and stories from the Sarntal Valley
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In our volatile and fast-moving world, we need solutions that solve real people's problems. Katharina Ehrenmüller...
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The two Austrian private universities Central European University (CEU) Vienna and New Design University (NDU) St. Pölten, accompanied by the...
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Good coffee takes time. So does design that unfolds its effect, says Petra Wieser. For her "Mindful Design Filter Set",...
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Cycling can be child's play. When the saddle is properly adjusted, the grips fit little hands and the...
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Start-up founders often have to show a lot of courage. This starts with the development of a problem solution and extends to the...
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Petra Stelzmüller studied architecture and designed interiors. The designer's heart is set on small objects that have something to...
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How can we live in a more climate-friendly way? "With small steps," six C to the power of 3 participants from Lower Austria are convinced. Together they developed...
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Thomas Raggam, Anna Tropper and Georg Pock have written kitchen history: Reportages about chefs who worked at the Styrian...
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The name of the company is self-explanatory: IT Softhilfe. Small businesses benefit from the external service. And the experts who...
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When sustainable design drives corporate strategy, permanent parking lots can become innovative mobility hubs. This is what happened with the brand development of...
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Matthias Lechner founded NFBrands.X, Austria's first full-service Web3 and Metaverse agency, and was surprised by it himself.
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With her extraordinary design product "Ludo" Theresa Egger manages to combine functionality and design in the living room.
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Sending music as an analog, high-quality advertising medium by mail? The Tyroleans Kenneth Winkler and Alexander Wörle make it possible.
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Petra Stelzmüller wins with her "Brooch of Thetis" in the category: Excellent Product Design / Lifestyle and Fashion...
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Just one bike ride through Vienna is enough and an idea is born. Vienna books are, after all, an...
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The new "Creative Lunch Club" by social media marketer Klaus Heller, connects you easily and informally with like-minded people from...
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How art and creativity create an incentive to capture a restaurant visit on camera: the cooperation of young artist...
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In her book "Creative Intelligence in Business", the author and consultant proves how creativity and entrepreneurship go hand in...
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The #glaubandich STARTUP ACADEMY of Erste Bank und Sparkassen, together with REWE Group and Clever Clover, supports founders:inside...
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Private balconies in the city are rare, although they not only make life in the city more pleasant and livable,...
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How our Creative of the Month and former participant in the C to the power of 3 creative industries coaching program, Ingrid Hofer,...
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Sometimes you just have to listen to be inspired and learn something new. In the case of our Creative of...
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Everyone in the design world has certainly come across the Red Dot Design Award at some point, but only a few can...
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Six years ago, the creative minds at Sägenvier Design Kommunikation won the competition to design the façade of the transitional pavilions of the Austrian Parliament....
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When creative minds join forces, extraordinary effects can be achieved. Our story of the month shows how the right...
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Our Creative of the Month, Kathrin Fuchs, is opening the gates with her podcast "GOLD _ your podcast with _ VALUE"...
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Local advertising and the use of advertising space offer companies numerous advantages when it comes to promoting products and services in a targeted...
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In the age of YouTube and Instagram, more and more companies are turning to videos to market their products or services...
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Our Creative of the Month and graduate of the creative industry coaching program C hoch 3, Volker Gallasch, will be taking part in the international Speaker Slam...
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Local advertising and the use of advertising space offer companies numerous advantages when it comes to promoting products and services in a targeted...
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Vienna, the city of art and culture. With over 100 museums, various galleries and constantly changing exhibitions, it is...
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What happens when you give creative people space in which they have enough time for reflection, creative exchange and new ideas?
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Our Creative of the Month, Johanna Franziska Kriks, is a rebel and an instigator of bold thoughts and fireworks of ideas. With her strong...
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It was an unexpected stroke that changed Dominik Berger's life from one day to the next....
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You have to learn how to handle money first. With the new savee Box from the founder of the management consultancy mosaik.pro, Tobias...
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In a world that is increasingly characterized by environmental problems and resource scarcity, circular design is becoming more and more important. The...
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Together with Percy Thonet, designer Anna Prinzhorn has opened a venue that not only showcases her own art, but...
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Anyone who has ever tried to paint a wall with a special pattern knows how incredibly difficult it is to...
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In the middle of the picturesque landscape of Pöllau, Austria, there is a unique farm store that stands out from the crowd. With...
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When taking photographs, the photographer's perspective is crucial: through the lens of his camera, he can see the world...
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In a world in which more and more people are longing for sustainable alternatives, Sarah Anderl and Petra Kamenar...
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Imagine you are at a conference and listening to an exciting presentation. Someone next to you starts to...
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ODROWĄŻ is more than just a fashion label - it is a declaration of love for nature and the culture of the...
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How do you rethink the everyday? Vera Purtscher, architect and designer, has the answer: With her passion for aesthetics and...
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The future is being rewritten in Vienna's Urban Lakeside: Since 2024, FANTOPLAST has been focusing on sustainable material development with an interdisciplinary team...
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Food is culture, identity and emotion. It is precisely this complexity that makes the topic so important for our Creative of the Month, Brini Fetz...
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Mama Matters shows how creative expertise can shape a company - from product development and branding to language....
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The digital transformation is changing the creative industries - and GAIA Culture is actively shaping this change. The innovative start-up combines...
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For Miki Martinek, creative work knows no bounds. The Viennese interior architect and designer is a true all-rounder when it comes to creative...
For you and your company we have
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For Miki Martinek, creative work knows no bounds. The Viennese interior architect and designer is a true all-rounder on the creative scene. Her work combines interior architecture, product design, design mediation and a deep passion for sustainable design solutions.
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The digital transformation is changing the creative industries - and GAIA Culture is actively shaping this change. The innovative start-up combines art, technology and new financial models to open up sustainable sources of income for artists. The platform builds a bridge between traditional culture and digital innovation to establish art as an alternative asset class.
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Mama Matters shows how creative expertise can shape a company - from product development and branding to language. With design, innovation and emotion, Delia Wieser and Katharina Griesbacher create well thought-out solutions that empower mothers and make self-care a tangible experience.
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Food is culture, identity and emotion. It is precisely this complexity that makes the topic so fascinating for our Creative of the Month, Brini Fetz. The designer from Bregenz has specialized in food branding and photography with Hej Studio and uses it to tastefully showcase brands.
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The future is being rewritten in Vienna's Urban Lakeside: FANTOPLAST has been focusing on sustainable material development with an interdisciplinary team of designers and researchers since 2024. The goal? High-quality panels made from 100% recycled PETG that are not only good for the environment, but also good for the eyes.
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How do you rethink the everyday? Vera Purtscher, architect and designer, has the answer: with her passion for aesthetics and functionality, she creates cutlery and glasses that adorn the tables of top restaurants and design lovers around the world. Her designs - from the iconic "MoonLashes" to the innovative "SinStella" collection - are timeless companions for memorable moments.
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ODROWĄŻ is more than just a fashion label - it is a declaration of love for nature and the culture of clothing. Instead of plastic and mass production, Bettina Reichl's fashion label focuses on natural materials, craftsmanship and a deep sense of responsibility towards the environment. In doing so, she brings a new perspective to the fashion world that is in harmony with the needs of the planet.
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Imagine you are at a conference and listening to an exciting presentation. Someone next to you starts drawing - not just notes, but complex illustrations that bring the content to life. That's graphic recording! Instead of just taking notes, our Creative of the Month, Lana Lauren, transforms ideas, discussions and presentations into visual stories.
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In a world where more and more people are longing for sustainable alternatives, Sarah Anderl and Petra Kamenar are bringing a fresh, creative vision to the jewelry industry. With the EVE, EVELINE and FEE collections under their Birdy & Bee label, the two entrepreneurs are setting new standards for sustainable jewelry.
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When taking photographs, the photographer's perspective is crucial: through the lens of his camera, he can view the world from a completely new angle and thus often discover hidden beauty. Our Creative of the Month, Gregor Schwarzacher, reveals mysterious objects in nature in his first photography exhibition MONOLITH, creating new perspectives on our relationship with the environment.
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In the middle of the picturesque landscape of Pöllau, Austria, there is a unique farm store that stands out from the crowd. Karin Heschl-Polzhofer has created DESIGN AB HOF with the aim of combining agriculture and the creative industry.
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Anyone who has ever tried to paint a wall with special patterns knows how incredibly difficult it is to transfer sketches from paper to a wall. Our Creative of the Month, Anja Grohmann, is not only a talented expert in illustration, lettering and design, but also knows how to bring large surfaces to life.
