Many exciting stories were submitted to the "Creative Industries Story 2017" competition. Through these stories, WKÖ's Creative Industries Austria shows how creative professionals create added value, innovation and turnover together with their customers from the business world. How Apfelcider becomes a market leader through good brand design was already told in 2016 by the creative industries story of Goldkehlchen and Bureau F. In 2017, the Goldkehlchen team decided to collaborate with the creative team again.
Gold throats become robins
The Viennese agency Bureau F and Austria's most popular cider Goldkehlchen have been going the same way graphically since both companies were founded. In 2017, the "Partners in Crime" expanded the range and developed Rotkehlchen, a sparkling grape juice.
Premium apple cider from Austria
When the two Goldkehlchen founders met at a cider in Australia, they asked themselves why there was no world-class cider in beautiful Austria, which is full of world-class apple trees? The idea for Goldkehlchen was born: a premium cider made from premium apples - hand-picked in Styria. But in order to make the premium product visible as such on the drinks shelf, Goldkehlchen needed a few more premium creatives.
Premium Branding Studio from Vienna
Bureau F - Studio für Design & Branding from Vienna: "We are style-conscious designers without a uniform method, distinctive aesthetics and function set us apart. We make visions tangible and give products personality." That these attributes are not empty promises was already evident in the course of the original Goldkehlchen launch, which became one of our creative industries stories in 2016.
Gold throats become robins
In 2017, Goldkehlchen and Bureau F continued their collaboration, expanding the range and developing Rotkehlchen, a sparkling grape juice. The aim was to establish a connection with Goldkehlchen, but to enable consumers to clearly distinguish between the different products. A fine line that Bureau F has mastered superbly.
© Goldkehlchen Bureau F
Courageous customers, happy creatives
At the first briefing, Bureau F presented various designs of the robin. After a short period of reflection, the cider makers decided on the boldest design, which naturally also pleased the creative team. Most companies would wish for such good cooperation, characterized by understanding, trust and mutual respect between client and recipient. It is a guarantee for a successful creative business story and one of the reasons why Fabienne and Philip from Bureau F sit at the table at every Goldkehlchen Christmas party.
The shop window for you and your orders
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Easy to use mobile phones need easy to understand communication measures. -
The design collective Anti-Form brings the feeling of freedom of a new generation of travel to the vans of Indie Campers.
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When a rather dry subject like balance sheet accounting turns into a relaunch of the finest.
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How a sparkling grape juice becomes successful through good brand design
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An educational game app introduces children to the importance of organic farming
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An image spot catapults a sugar-free sports bar to undreamed-of heights
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The order "A flyer please!" becomes an overall concept for a student residence
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The visitor centre of a pellet factory is transformed into a cybernetic light theatre
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Much love for detail is the secret recipe of the designer for the confectionery
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A ring configurator gives the online shop for diamond rings the final touch
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The product developer closes the gap between designers and producers
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The cookery courses of the bonnet chef are skilfully staged by the film team
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C to the power of 3 - for shoe architect Michaela Worschitz, these were days she didn't spend at her company...
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Creative of the month Beautifully gruesome Bruises, scarred faces and bloodthirsty facial expressions - that's exactly what Simone Boria specialises in. Beautifully gruesome Bruises, scarred faces and...
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A photo art calendar is the result of a collaboration between photographer Michael Liebert and action artist donhofer.
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In the children's book "Where is Luna?" every character and illustration can be both looked at and felt.
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Anna Menecia Antenete Hambira is in the process of launching her unisex label //amaaena// and talks in the video series HOW TO...
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A native of Vorarlberg and NDU graphic design graduate, Sarah Wehinger set up her own business in St. Pölten in 2020. Typography, book and magazine design inspired...
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gabarage upcycling design breathes new life into coats and gilets of staff members from the audience service.
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A 100m2 forest oasis on Freiheitsplatz in Graz shows a future model for the natural cooling of urban spaces and gives the...
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Marcos Valenzuela is designer of the fashion label Tiberius, founder of the initiative #wirsindzusammen and co-initiator of WIR SIND WIEN, a podcast...
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Why is it sometimes advisable not to look dogs in the eye? How do animals perceive their surroundings?...
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Cohesion counts double when everyone is in the home office. Consequently, two graphic designers launched a digital platform in October 2020, on...
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Photographer Rita Newman takes over the content and artistic direction of the new Master's programme Digital Photography & New Visual Media at...
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What if photovoltaic systems could flexibly align themselves according to the sunlight? Three Vorarlbergers found an answer to this question....
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Katja Baumgartner and Katharina Kollarits developed a modular exhibition stand for List General Contractor GmbH, which was presented for the first time at the international...
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The strength of the C high 3 community is also evident in the pandemic. The creative industries coaching and the associated network support...
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Cookbook by NDU graduate Franziska Heiß provides recipes and stories from the Sarntal Valley
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In our volatile and fast-moving world, we need solutions that solve real people's problems. Katharina Ehrenmüller...
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The fact that creativity and people-centred work come together in the conception and design of exhibitions and mediation formats is a matter of course for the information...
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The two Austrian private universities Central European University (CEU) Vienna and New Design University (NDU) St. Pölten, accompanied by the...
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Good coffee takes time. So does design that unfolds its effect, says Petra Wieser. For her "Mindful Design Filter Set",...
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Cycling can be child's play. When the saddle is properly adjusted, the grips fit little hands and the...
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Start-up founders often have to show a lot of courage. This starts with the development of a problem solution and extends to the...
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Petra Stelzmüller studied architecture and designed interiors. The designer's heart is set on small objects that have something to...
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How can we live in a more climate-friendly way? "With small steps," six C to the power of 3 participants from Lower Austria are convinced. Together they developed...
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Thomas Raggam, Anna Tropper and Georg Pock have written kitchen history: Reportages about chefs who worked at the Styrian...
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The name of the company is self-explanatory: IT Softhilfe. Small businesses benefit from the external service. And the experts who...
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When sustainable design drives corporate strategy, permanent parking lots can become innovative mobility hubs. This is what happened with the brand development of...
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Matthias Lechner founded NFBrands.X, Austria's first full-service Web3 and Metaverse agency, and was surprised by it himself.
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With her extraordinary design product "Ludo" Theresa Egger manages to combine functionality and design in the living room.
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Sending music as an analog, high-quality advertising medium by mail? The Tyroleans Kenneth Winkler and Alexander Wörle make it possible.
For you and your company we have
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Sending music as an analog, high-quality advertising medium by mail? The Tyroleans Kenneth Winkler and Alexander Wörle make it possible.
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With her extraordinary design product "Ludo" Theresa Egger manages to combine functionality and design in the living room.
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Matthias Lechner founded NFBrands.X, Austria's first full-service Web3 and Metaverse agency, and was surprised by it himself.
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When sustainable design determines corporate strategy, long-term parking spaces can become innovative mobility hubs. This is what happened with the brand development of "Best in Mobility".
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The name of the company is self-explanatory: IT Softhilfe. Small businesses benefit from the external service. And the experts who provide help.
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Thomas Raggam, Anna Tropper and Georg Pock have written kitchen history: Reportages about cooks living on the Styrian and Slovenian banks of the Mur and their favourite recipes.
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How can we live in a more climate-friendly way? "With small steps," six C in High 3 participants from Lower Austria are convinced. Together they developed the Klimafit calendar, which provides monthly inspiration and tips.
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Petra Stelzmüller studied architecture and designed interiors. The designer's heart is set on small objects that have something to tell.
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Start-up founders often have to show a lot of courage. This starts with the development of a problem solution and extends to the search for investors. This is also the case for David Dorolti, who provides the players on the market for noise-absorbing interior design products with a practical web app for room acoustics planning and sales software.
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Cycling can be child's play. If the saddle is properly adjusted, the grips fit little hands and the bike is not too heavy. With woom, Christian Bezdeka and Marcus Ihlenfeld developed children's bikes that take the needs of people from 1.5 to 14 years into account.
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Good coffee takes time. So does design that unfolds its effect, says Petra Wieser. The Lower Austrian received the Creative Business Award from the New Design University in St. Pölten for her "Mindful Design Filter Set".
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The two Austrian private universities Central European University (CEU) Vienna and New Design University (NDU) St. Pölten, accompanied by the international office expert Bene, initiated the "Occupy your University!" project, in which modern learning environments were designed by students for students. The Modesk furniture by Hannah Pichler and Lea Steineder met all the requirements for individual and collaborative studying. The stand-sit-recline furniture is now being produced by Bene and used as a test object by CEU students.
