Be visible in your region? The new regio[SCREEN] makes it possible for everyone!
Local advertising and the use of advertising space offer companies numerous advantages when it comes to marketing products and services to potential customers in a targeted manner. In this month's story of the month, we report on regio[SCREEN], an initiative to create a regional network for information and advertising monitors.
Photo c vegefox.com on Adobe Stock
Photo c Karl Ellen Lugmayer on Adobe Stock
Local advertising and the use of advertising space offer companies numerous advantages when it comes to marketing products and services to potential customers in a targeted manner. Unfortunately, however, advertising space is often only affordable for the "big players" and not for the local and regional greissler that we love so much. This is where the creative and head of #Screenfotainment, Hans Jörg Wahmkow, has found a solution. With his initiative "regio[SCREEN]", he has created a regional network for information and advertising monitors.
The creative network for advertisers in your region
By placing advertisements in the immediate vicinity of the company, customers can be reached effectively. This means that the advertising messages are seen exactly where potential customers live, work or shop. This is where Regio-Screen comes into play. From a small greissler to a family-run flower shop to sewing courses in the local wool store and swimming lessons in the sports hall - no matter how big or small a product or service is, with regio[SCREEN] you can reach your potential customers directly where they are every day.
How does the regio[SCREEN] work ? An information platform for municipalities, tourism associations, businesses and more.
Regio[SCREEN] serves as an innovative information platform that enables various stakeholders to present content on monitors and make it available to other participants in the network. Monitors are used to offer desired information and advertising messages to a wide audience, and networking via Sinado, a digital Sinage and content management system, makes it much easier for participating companies and organizations to exchange information.
You can think of this digital sinage and content management system as a more detailed ad planner. It allows you to create, save and edit all information and content directly on the platform and upload images and advertising subjects from external sources. It is also possible to create a different, meticulously planned program for each monitor and even play the same program on several monitors at the same time. And best of all, businesses can optionally generate additional income by renting advertising time to other businesses or organizations on their own monitors.
As an example, let's take the local greissler that we love so much. With regio[SCREEN], the grocer has two options: either he wants to display his own promotions, such as Kipferl 1 + 1, on various local monitors as advertising or he places a monitor in his store, has advertising from other regional entrepreneurs displayed on it in addition to his own content and earns some extra money.
The creative industries also benefit from the opportunities offered by regio[SCREEN]. They can offer their services to other network participants, such as the preparation of content and advertising (image, text, video) or the planning and management of advertising campaigns. The platform promotes the exchange of information and offers a wide range of possible uses for different sectors. Regio[SCREEN] enables companies to reach exactly those people who are most likely to be interested in their products or services. In our eyes, the biggest benefit of this targeted, local advertising is the opportunity to support the community.
All in all, local advertising and the use of advertising space can have a significant impact on a company's success. By targeting the audience, capitalizing on regional advantages and supporting the local community, businesses are able to increase their visibility and sales. It is therefore worth considering local advertising as an effective marketing strategy.
Pilot region wanted!
Are you part of an active, vibrant community? Then get in touch with the regio[SCREEN] team now and apply to be a pilot region by calling +43 699 1069 2532 or sending an email to info@easy4u.at.
For municipalities in particular, regio[SCREEN] is an ideal opportunity to boost the local economy, create up-to-date information from the municipality and present it on your own monitors. Your advantage is that regio[SCREEN] meets you in the pilot project and advises and supports you in your projects. So take the opportunity and strengthen your local economy.