Art and culture at the touch of a button: Vera Grablechner offers personalized exhibition tips to suit your taste with her myCulture app

With her background as an art lover and passionate museum visitor, Vera Grablechner has recognized a problem that many Viennese share: Art lovers would like to visit different exhibitions, but don't have time to get an overview and often don't even know where to find the best exhibitions. This is where the myCulture app comes into play.

 

The best exhibitions to suit your taste

 

In a world where everything has to happen quickly and where we always have our cell phone at hand, it is obvious that our enjoyment of art must also be possible on the go.

The solution that Vera and her team have developed with myCulture is a mobile app that offers personalized recommendations for exhibitions based on individual interests. Similar to Netflix, users receive an overview of relevant exhibitions and can book their museum tickets directly. 

And the results are impressive: With over 1000 active users and 13 partnerships already, they have made a promising start.

 

More visibility for museums and galleries

 

From the MAK to the Ernst Fuchs Museum and the MQ Vienna, several renowned partners are already part of the myCulture app and the number is constantly increasing. After all, museums and galleries benefit from numerous advantages: The app allows them to tap into new target groups that appeal to young, digitally-savvy and convenience-oriented adults. The app also offers a new sales channel by attracting new customers through data analysis and personalized recommendations. Re-targeting measures, with which visitors can be addressed again weeks after their visit, are also possible. Using the app requires minimal effort, as data entry is automated and it is easy and intuitive to use.

Overall, the partnership with the myCulture app offers museums and galleries the opportunity to expand their reach, increase their sales and strengthen customer loyalty, all with minimal effort.

 

The creative mind behind the idea: from media professional to CEO

 

Vera Grablechner is a versatile and creative entrepreneur with an impressive career. After gaining a foothold in the media industry, she gained her first entrepreneurial experience as a business manager at the Beaver Brewing Company. She then founded a VR startup in London and became a co-founder of the non-profit organization Women in Immersive Technologies Europe to support women in XR.

Back in Vienna, she successfully set up her own business as a digital innovation and business consultant. She also works as a business coach, mentor and lecturer, including at the Modul University. After years of research and with a wealth of accumulated knowledge, she turned her passion into her profession and founded myCulture GmbH in 2022.

With her extensive experience and commitment to promoting diversity, Vera Grablechner is an inspiring personality who supports companies and people alike with her creativity and expertise.

 

The art is in the detail

 

The potential for myCulture is enormous, with a global market worth 48 billion dollars and over 123,000 museums and galleries worldwide. The app's unique selling point lies in its personalized recommendations and seamless user journey from discovery to booking to review. In addition, myCulture covers a wide range of exhibitions, while other platforms only cover contemporary art. This makes myCulture unique in the German-speaking world and positions it globally as the leading platform for cultural discovery.

 

myCulture beyond the borders of Vienna

 

The next steps for Vera and her team include expansion plans both within Austria and in other countries and cities. New features are planned to make visiting museums and art fairs an unforgettable experience. The long-term goal is to cover not only visual arts, but also other cultural segments such as theater, opera and concerts.

With myCulture, Vera Grablechner has created an innovative solution that revolutionizes the connection between art lovers and museums and enriches the cultural experience for everyone involved. So download it now for free from the Google Play or Apple Store!

 

If you are also planning an exhibition, get in touch with the myCulture team or visit them on Instagram, Facebook or LinkedIn!