Philip Reitsperger wins the Red Dot Design Award with his Identitylab

Everyone in the design world has certainly come across the Red Dot Design Award, but only a few can call themselves winners. Philip Reitsperger, founder of the Identitylab, has brought one of the most prestigious awards for design to Vienna with his website.

 

The Identitylab: A Creative Journey to Exciting Stories

 

The Identitylab is the impressive result of an extraordinary interplay of two training paths by Philip Reitsperger: communication design and innovation management. Philip, the creator behind the Identitylab, is on a mission not only to tell and show compelling stories, but also to track them down and create them.

For Reitsperger, visual design has always been a search for deeper content, rather than just focusing on form. After all, it is only when content, narrative pace and space are in harmony that a story gains meaning and can connect with others. It creates resonance.

This unique approach resulted in the simple and clearly structured design of the identitylab.at's website. You could call it a controlled growth process. Reitsperger did not try to invent anything, but let it emerge organically from itself. Thus, a single thought led to an animation, which in turn led to a story from which a new thought emerged – and the result is the fascinating website of the Identitylab.

 

Unique Paths: Identity Lab and its Unconventional Way of Working

 

In the often standardized design industry, Philip Reitsperger has brought a breath of fresh air with his Identitylab. He is firmly convinced that with the Identitylab he is even closer to clients and projects than other agencies. In doing so, he emphasizes the close cooperation with customers, which is at the heart of his work. Instead of relying on external collaborators, the Identitylab team consists of a mix of internal and external experts who are brought in for each project. This agile structure allows them to implement projects at the highest level.

Their unconventional way of working also allows them to look at projects from a whole new angle and develop innovative solutions. They are not people of the norm, but pioneers of design who meet every customer request with passion and commitment. Philip and his team have proven that it is worthwhile to go your own way and follow your own vision.

 

"For me, the award is confirmation that the path has been the right one so far,... if you've ever won something like that,... then you can do something new. The next prize won't be so important and it's very nice to start with the Red Dot right away."

 

One of the world's largest design awards

 

The Red Dot Design Award is one of the most prestigious design competitions in the world. It was launched in 1955 and has since been awarded by the Design Zentrum Nordrhein-Westfalen. The award recognizes outstanding achievements in various categories of design, including product design, communication design, and design concepts.

 

"This award for us – it shouldn't have happened that way – because our studio doesn't work like a conventional agency. We work in flexible teams that are put together according to the context of the project. The fact that our approach and way of working is now perceived as relevant in the context of international competition is a special honour for us," says Philip Reitsperger.

 

For the Identitylab, the website is the heart of their digital presence and the studio's calling card. It not only shows all the work of the Identitylab, but also the thoughts and approach. Created with a clear vision and philosophy for content, design and technical realization, were:

 

Philip Reitsperger (Concept, Creative Direction, Editing, Web Design, Photography, Programming, Animation),

Gregor Kleczkowski (film production) and

Lawrence Blankenbyl (Animation)

 

involved in the final product and were thus able to convince as winners of the Red Dot Design Award.

 

Congratulations to the team at Identitylab for this outstanding achievement!