The magic of a pellet factory
Making the magic of technology visible and tangible - that's what the creative minds at THISPLAY have specialised in. And this is precisely why the multimedia agency was commissioned by Cycleenergy, a company specialising in decentralised energy solutions, to design a new visitor centre. The new staging with interactive touch screen and LED lighting in the machine hall brought both companies recognition from the public and now also second place in the competition "Creative Industry History 2019".
Markus Gahleitner, managing director of Cycleenergy, wished for a presentation with wow-effect. The company produces green electricity, industrial steam and heat for households and industry as well as pellets at three locations. Innovative and sustainable. The show in the newly built pellet plant in Gresten was intended to present the complex matter in an understandable way and make the innovation tangible. "Because we see it as the task of sustainable companies to bring products and especially the processes closer to interested parties from young to old". And then chance came into play: On YouTube, Gahleitner found the documentation of an interactive exhibition on renewable energy by the Viennese multimedia agency THISPLAY.
Magic in the Mostviertel
"Emanuel Andel and the THISPLAY team were invited to do just that, because the challenge and approach of the client were in line with their own approach. "Innovative products need innovative solutions." This was evident from the very first meeting. But at the same time it became clear that there was no room for a large exhibition. So the creatives developed a new concept in close cooperation with the company in the Mostviertel. They once again conjured up how they define it themselves: We are THISPLAY. We do magic.
"For us, magic means translating complex information into emotionally tangible experiences that connect the viewer with the topic, the product and the company," explains Andel. "We combine state-of-the-art technology and artistic know-how. The floor becomes an interface, the façade an interactive game. Because we are concerned with haptics and the question of how the medium I interact with feels."
Staging in the machine hall
The concept for Cycleenergy's new visitor centre , which was developed by Emanuel Andel, Alexander Hackl and Achim Stromberger, relies on touchscreen and LED technology. Those who register for the guided tour of the plant in Gresten are led into a presentation room where every step of the work is shown on a large touch screen. If you navigate through the animation, you will get comprehensible information about the production in real time: quality criteria, temperature, throughput speed and other parameters of the innovative production process are explained by infographics, for which THISPLAY brought graphic designer Georg Schober on board. At the same time, LED strips in different colours illuminate the respective production area in the factory hall, which can be easily viewed from the window of the presentation room.
World of experience for a new audience
A project that has brought valuable experience to both sides. Emanuel Andel's team is pleased that the world of experience that works during ongoing operations makes "innovation actually tangible, tangible, visible. Markus Gahleitner is also more than satisfied with the result: "Together we have succeeded in presenting our production to visitors of all ages and without any previous knowledge in an understandable way. Abstract, elusive topics - such as innovations, electricity, heat, energy flows - are now visible and tangible thanks to the intervention of the creative minds. "This has taken us to a new level. We have reached a new audience. People of different age groups are impressed, delegations from abroad as well as school classes or experts from universities".