History of creative industries 2019: Viennese showcase project wins
Juwelier Schullin and Agentur Wild deliver the winning story of the year- Trautenberger: Outstanding project perfectly demonstrates creative economy effect
Today, Thursday, Gerin Trautenberger, Chairman of Kreativwirtschaft Austria (KAT), described this year's winning duo of the competition "the best creative economy history 2019" as an "outstanding project". With "My Diamond Ring", the jeweller Schullin (Schullin Wien GmbH) and the agency Wild (We are Wild GmbH) from Vienna were able to win the competition, which was announced by Kreativwirtschaft Austria for the 4th time. "Once again, the many fantastic projects submitted have shown that the Austrian creative industries are a source of inspiration and pacesetter for many other industries and the basis for innovation and competitiveness in our country", emphasizes Trautenberger. The award is intended to honour not only creative people, but also the "courageous" clients who are committed to the creative economy effect of creating added value for their company through creative services.
The winning project "My Diamond Ring": a new digital staging to create the desired ring
The winning project "My Diamond Ring" is the result of 16 months of exchange between experts from the fields of design and jewellery art and a digital re-staging of a product rich in tradition. The website, which provides guidance for the purchase of a diamond ring, leads in 4 steps to the personal favourite. In addition to first-class design and high user-friendliness, the focus is on optimal support before and during the purchase. In order to achieve this goal, innovative applications have been designed that offer customers a decisive added value.
"With My Diamond Ring, the winner is an offer that is a successful example of the combination of analogue and digital. It combines the best of both worlds, online and offline, for customers looking for the right ring," says Peter Buchmüller, chairman of the WKÖ federal trade division and spokesman for the Austrian trade, pleased about the jury's decision and emphasizes: "The offer from Schullin shows how Austrian companies are focusing on new technological possibilities and integrating them into user-friendly applications, in order to be able to fulfill consumer wishes in the best and fastest possible way. Renate Scheichelbauer-Schuster, Chairwoman of the Federal Department of Trade and Crafts, also emphasizes: "I am very pleased that trade and crafts are once again the winners in this outstanding creative competition. This shows that the companies are working at the cutting edge of technology and, together with strong partners from the creative industries, are able to significantly increase their level of innovation," emphasised Scheichelbauer-Schuster. The winning project from Schullin is in any case an absolute showpiece and has a signal effect for the industry.
Second place went to "Cycleenergy" and "THISPLAY" for their innovative presentation of a wood pellet process as a cybernetic light theatre. Third place went to the confectionery "die patissiere" and the design studio Stefanie Hödlmoser for the creative branding of the confectionery and the great cooperation.
Added value for companies through investment in creative industries services
The creative added value was clearly visible in all projects submitted. "Creative industry services act as a catalyst for the products and services of their business clients and contribute to growth and value creation. Based on the creative industry stories, the return on investment that clients receive by commissioning creative industry services is more than clear", says Trautenberger and concludes by emphasising: "The domestic creative industry is a catalyst for the digitalisation of the economy and a pioneer in the innovation of new technologies, which it translates into smart digital services".
All information about the competition and the winner of the Creative Industries History 2019 at www.kreativwirtschaft.at/kreativwirtschaftseffekt
Information on the WKÖ creative economy strategy: https://www.kreativwirtschaft.at/kreativwirtschaftspolitik/kreativwirtschaftsstrategie
Photo 1: madebywild, photo 2 and 3: Craig Dillon