Creative industries-based trend expedition for more innovation

Creative industries-based trend expedition for more innovation

KAT's talks on creative industries highlight megatrends and their significance for the creative industries

Yesterday, Monday, the Creative Industry Talks of the Creative Industries Austria (KAT for short) at the WKO were held under the motto "Megatrends". Trend researcher and design thinker Roxanna Noll told the more than 200 creative professionals, who were present on site as well as via livestream from all over Austria, how they can benefit from the knowledge about megatrends as companies. Gerin Trautenberger, Chairman of the Creative Industries Austria: "This evening confirmed the pioneering role of domestic creative workers in the field of innovation and once again made it clear that entrepreneurs in the creative industries, future trends and market opportunities do not have to wait and see, but must actively participate in shaping them in order to be innovative. They also pass this knowledge on to their customers and thus create cross-over effects.

Megeat trends as a starting point for more innovation

In her keynote, Roxanna Noll describes megatrends as "avalanches in slow motion that slowly but surely unfold their effects and touch all areas of life". For this reason, she said, they are a suitable starting point and framework for strategic issues and innovation projects. For creative professionals, the megatrend "connectivity" is particularly important. With the production of digital technologies such as blockchain, wearables or smart devices, which are already penetrating our everyday lives in many ways, creative people are constantly doing pioneering work.

"One of the biggest challenges will be to meet the Internet of Things and the associated flood of data with innovative business models," said the trained design thinker from Zukunftsinstitut Workshop GmbH. Against the background of the megatrend "individualization", people today are increasingly looking for special and unique experiences. "The cross-innovation approach helps to develop solutions that meet these demands and establish them on the market in the long term," said Noll.

Innovative strength of the creative industries

It is evident from the Austrian Creative Industries Reports that creative people are drivers of innovation and develop new business models as "early adopters" in many areas such as digitisation. In addition, they are characterised by a special sensitivity to trends and the needs of consumers. "In order to cultivate this competence accordingly, it is necessary for creative professionals to continuously observe and correctly interpret central currents of change. This is the only way to set the strategic course for one's own business model in good time and develop solutions that are actually in demand by the market," says Christoph Schneider, head of the Economic Policy Department at the WKO.

Awarness for the creative industries

With the Creative Industries Talks, KAT informs creative professionals and multipliers about topics related to their entrepreneurial professionalisation and the future development of the creative industries. The series of events is made possible by the Federal Ministry for Digitalisation and Business Location within the framework of the Creative Industries Strategy for Austria and the Austrian Federal Economic Chamber. "With our series of events we can, on the one hand, take into account the strengthening of the entrepreneurial competence of creative professionals and, on the other hand, create awareness for new developments and relevant topics", says Gerin Trautenberger, and thus refers finally to the upcoming Creative Industry Talks on 22 October 2018.

You can find more information, video recordings and pictures of the creative industries talks on the KAT website.

Questions & Contact:

Austrian Federal Economic Chamber Creative Industries Austria
Economic Policy Department
Petra Lindermuth, Bakk.
T: +43 5 90900 4217
E: petra.lindermuth@wko.at

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Press release

© Creative Industries Austria / TullnFilm