Creative industries remain on the road to success:
Creative Industries Barometer attests the creative industries export and innovation strength
According to the current Creative Industries Barometer of Creative Industries Austria, Austrian creative industries companies continue to look optimistically into the future. Strong impulses are expected from exports and domestic sales. The expansive investment and employment plans as well as the expectations regarding the future order situation and total turnover are a particularly positive signal. The Creative Industries Barometer confirms the role of creative workers as drivers of digitalisation and innovation.
Optimistic outlook for creative companies
The extremely positive economic development of the creative industries is manifested above all in their expansive investment and employment plans. In both indicators (42% and 45%), creative industries companies show clearly more positive prospects than in the overall economy. Despite the emerging slowdown at the level of the overall economy, 43% of the creative workers assess the general economic climate as positive. This is also linked to the optimistic expectations regarding the future order situation and overall turnover. 47% of the creative companies surveyed expect a further improvement in their order situation and 53% anticipate a better development of their total turnover.
Creative industries as key players for digitisation and innovation
70% of the creative industries companies surveyed intend to implement digitisation projects in their company. This confirms the digital pioneering role of the creative industries. The main reasons for the planned investments in digitization can be found among creative professionals there, especially in their innovation projects (81%).
This shows that digitalisation and innovation go hand in hand, confirms Gerin Trautenberger, Chairman of the Creative Industries Austria: "Creative professionals have a perfect command of the rules of the game for innovation. They are constantly testing and developing new ideas, methods, approaches, technologies and opening up new business models. In this way they bring innovation to other areas of the economy and create crossover effects. These skills make the creative industries an indispensable partner in the competition for innovation leadership".
Export good creative industry: top values to be expected!
Two thirds of the creative companies surveyed expect higher export sales. The balance of expectations for export profit even reaches a record level of 66% in the creative industries. The KAT chairman on the dynamic development: "The increasing international orientation and strong export profits of the creative industries are not only decisive for themselves, but also for the competitiveness of the Austrian economy as a whole. In the future, this direction must be pursued even more strongly.
Bureaucracy, taxes and duties as negative factors for the economic situation
Three quarters of the respondents rated bureaucracy as "sufficient" to "insufficient". 63% also assess taxes and duties as predominantly negative. This clearly shows that appropriate measures must be taken in these areas. "Creative industries companies need simplifications at all administrative levels in order to create more space for market activities, creativity and innovation. The government should use the positive economic tailwind to implement structural reforms in Austria as a business location," concluded Trautenberger.
Creative Industries Barometer shows expectations of the creative industries
The Creative Industries Barometer of the Creative Industries Austria of the Austrian Federal Economic Chamber (WKÖ) is compiled as an implementation measure of the Creative Industries Strategy for Austria of the BMDW and is a special evaluation of the WKÖ Economic Barometer Austria. 201 creative businesses were asked about their economic expectations for the coming 12 months. The results can be found on the KAT website: www.kreativwirtschaft.at/kreativwirtschaftspolitik/kreativwirtschaftsbarometer
Questions & Contact:
Austrian Federal Economic Chamber Creative Industries Austria
Economic Policy Department
Petra Lindermuth, Bakk.
T: +43 5 90900 4217
E: petra.lindermuth@wko.at
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