Competition: History of creative industries 2019
The previous winners in Talk
Until 24 May 2019, the Creative Industries Austria is once again looking for the best story that creatives have implemented with their clients from the business world, thus creating innovation, added value and turnover. We have taken this as an opportunity to meet with three winners of the competition. Brand consultant Gregor Fink from knif.marketing, filmmaker Astrid Rampula from astrimage FILM and designer Nicole Herb will talk to us about how they have benefited from the competition, how companies can benefit from creative services and why they sometimes wish their customers had more courage.
Keyword: creative industries effect; How do you think companies can benefit from creative services?
Nicole: In my opinion, every company can benefit from creative people because they bring a way of thinking that goes beyond the end of their own nose. They put the spotlight on issues that are not so obvious to the companies themselves. The companies then benefit from this later on.
Gegor: The creative industry effect is the added value that is generated by letting an external person into your company. The willingness to open up to someone else and to let them think along with you is a first, important step towards initiating change. When this basic trust is there, creative people can look at the DNA of a company and redesign it.
Astrid: I believe that as a creative I make things visible that are already there, but that have been perceived differently up to now. When I act as an entrepreneur, I have certain ideas about how something should be. If a new person comes along and asks strange questions, then I am encouraged to think about certain things differently. That is an enrichment.
Gregor: In general, more and more companies are opening up to creative people. A look at the winners of the creative industry stories makes this clear. Gölles, the Wachmannmühle and Koje were rather regionally active family businesses. It is precisely these companies that have very rarely used creative minds as consultants. This combination creates the creative industry effect.
What would you wish for on the corporate side?
Astrid: I can describe that in exactly three letters - MUT. Mutual trust can be built if it isn't there from the beginning. But courage - I very often notice that it is not there on the company side.
Nicole: I think that openness to new approaches is very important. I'm not just talking about creative ideas, but about approaches that can really make a difference to a company.
Gregor: Courage is an important factor. I agree with Astrid. In my professional field I notice it very much, as I am usually involved in longer processes. That requires perseverance and trust.
The importance of the creative industries is increasingly being emphasised in public debate. As a creative person, how do you feel about the current situation?
Gregor: I think that there is a discrepancy between reality and wishful thinking here. In my opinion, the creative industries should more clearly identify the problem areas of clients where we as creatives can offer added value to clients. Where can the client see that creative people provide solutions for him? There is definitely still potential to communicate more clearly what creative people can do.
Astrid: If you have a trusting relationship with the customer, the cooperation works very well. The example of the engine development company AVL comes to mind. After the project was completed, the project manager approached me and said: "Astrid, it's amazing how many things we have learned thanks to the project that we can build back into our marketing process. That shows you what added value that goes beyond the project can come from a good collaboration.
Nicole: The performance of creative people is now much more appreciated. There are still enough companies that believe that creatives are "only" executive service providers who need to be fed with data and then they spit something out. However, there is a clear trend that creative professionals are increasingly being used as consultants and creative sparring partners for the development of new business fields.
Astrid: That is why I consider the work of interest groups such as the Creative Industries Austria and the Creative Industries Styria to be so important. They draw attention to creative people in a public-effective way and thus create awareness for our work.
One of your projects was awarded by Kreativwirtschaft Austria as the best creative economy story of the year. How did it come about?
Gregor: This is a funny story that shows how life often plays out. The Wachmannmühle sponsored the buffet at an event of the creative industry coaching "C hoch 3". One of the employees of Kreativwirtschaft Austria noticed the new corporate identity that Florian Wachmann and I developed. She then encouraged us to participate in the competition. That was two days before the submission deadline. We then quickly compiled and submitted all the documents. It is all the more wonderful that we won in the end. It also encouraged me to continue on my path. For me, the project with the Wachmannmühle was the first collaboration of its kind. Before that, I was mainly involved in sports and culture.
Astrid: I see it not only as a prize for myself, but as an award for all creative people who have been involved in the implementation of the world of experience for the Gölles manufactory. In addition to the narrator, the lighting and sound technicians who worked directly on the film, so many other creative people were involved in the Erlebniswelt project. When I saw the invitation to enter the competition at the time, I thought that the project with Gölles was predestined for it. To really win in the end was a nice ending for a great project.
Nicole: The cooperation with Koje has received supra-regional attention and I think this is why we decided to participate in the competition. The project was definitely unique. In addition to the award for the best "Creative Industries History", we also received the Vorarlberg and the Austrian State Prize for Advertising for it. Several exciting contracts have also resulted from this.
About the creative people:
Behind the Graz-based film production company astrimage FILM is Astrid Rampula. She works primarily with companies and artistic institutions. She uses "Creative Film Consulting", a method developed by her, to call on the entire creative potential of a company. Her cinematic narrative of the history of the Gölles manufactory was awarded as the best creative economy story of the year 2017.
Nicole Herb specializes in the creation of visual identities for companies. She is an expert in incorporating the values, direction and mission of a company into its corporate identity. In collaboration with the owner, she developed a new visual identity for the Bunk, which has won several awards. In 2015, the project was voted the best creative industry story.
Gegor Fink from knif.marketing is a brand consultant. He advises small and medium-sized companies on the realignment of their brand. He himself describes his task as "liberating new scope in companies". His collaboration with the Wachmannmühle was voted best creative industry history 2016.
About the Creative Industries Austria:
As part of the Austrian Federal Economic Chamber, Kreativwirtschaft Austria represents the interests of the creative industries in Austria and the European Union. It is committed to the visibility of services based on creative industries. In addition, it offers a wide range of services for the economic success of creative people and their cross-sector networking. So that you can realize your ideas. One of these services is the competition "Creative Industries History 2019". The prize is awarded by the Creative Industries Austria in cooperation with the federal divisions Trade and Crafts, Commerce, Information and Consulting, Tourism and Leisure Industry as well as Start-up Service, Young Business and Women in Business of the Austrian Federal Economic Chamber as part of the Austrian Creative Industries Strategy of the BMDW.
Article by Alexander Plank-Bachselten, Forward Magazine
All information about the competition can be found here!