Marianna Kühnel Deputy Secretary General of the WKÖ: "With the skills they have as communication professionals, digitalisation experts, idea generators, innovators and as part of the knowledge society, creative industries companies can adapt more quickly to new challenges - for example, identify new needs and be of direct benefit to business partners and clients in their transformation needs."

https://www.kreativwirtschaft.at/wkoe-setzt-open-innovation-prozesse-mit-der-power-der-kreativwirtschaft-fort/

Photo: WKO/Marek Knopp.