Creative Industries Barometer

Creative Industries Barometer

Fall 2022

The creative industries have developed significantly positively over the past twelve months, but not quite as positively as the rest of the economy. The biggest challenges in 2022 are labor costs, the shortage of skilled workers, and the prices of energy, raw materials and inputs.

The creative industries barometer from fall 2022 shows that companies are generally positive about developments over the past 12 months, albeit somewhat less positive than the rest of the economy. For the coming 12 months, the creative industries continue to have positive expectations for their own businesses with regard to sales, the order situation and the number of employees. By contrast, companies in the rest of the economy are pessimistic on balance about the order situation and the number of employees. The development of the investment volume is assessed as negative on balance in both the creative and non-creative sectors.


Almost 70 % of the creative industries companies surveyed are planning investments in the next twelve months. The main motives for investment are replacement investments in particular, followed by new investments. Future new investments will be made primarily for reasons of innovation and digitization.

62 % of creative industries companies plan to increase their prices in the next twelve months. For 35 %, these are expected to remain the same, and for 3 %, they will fall. The main reasons for price changes are wages and salaries and the cost of energy and fuel.


The biggest challenges facing creative industries companies in 2022 are labor costs (66% of companies), skills shortages and (59%), and energy prices and prices of raw materials and inputs (55%). For companies outside the creative industries, energy prices and prices of raw materials and inputs, the labor shortage, and supply chain problems pose even greater challenges than for those in the creative industries.

37 % of creative industries companies state that they are affected (mostly indirectly) by the sanctions against Russia. This is most often reflected in the disruption of supply chains (60 % of companies) and the loss of orders (56 %). In the rest of the economy, the level of concern is significantly higher: more than half of the companies are affected (6% directly, 47% indirectly).