Creative industry coaching & network C hoch 3
Abbreviation for a new culture of cooperation
"It was an adventure," recalled the initiators of the creative industries coaching and network C hoch 3 at its tenth anniversary. A successful one, as the figures show: The innovative coaching has accompanied around 1000 creative industry entrepreneurs in all federal states in setting up and further developing their own business ideas. More than 100 of them came to the Austria-wide network meeting in Linz at the end of March 2019.
At the network meeting, there are mainly conversations between people who, despite all the differences that the diversity of the industry brings with it, tick in a similar way. One of the main reasons why many of them interrupt their EPU existence year after year for two days and seek out the community. The creative industries network is invigorating and the effect of this analogue communication lasts longer.
This time, too, the talks in Linz focused on new developments and there was time to look back. For example, the wondrous paths to creative business coaching, which almost always began with a recommendation. Once more detailed, then again short and sweet, as one participant from Lower Austria recounts. "Just do it!" a C to the power of three graduate advised him to take the course.
Specialisation instead of belly-loading
The Lower Austrian had already been self-employed for some time and was primarily looking for an exchange. "For me, the coaching was a door opener, because I wasn't even aware that I myself belonged to the creative industries." Thanks to a cooperation that started during the months at the creative industries coaching C hoch 3, he was able to more easily rethink his own positioning and refine his business model. Specialisation instead of bellyaching.
Others wanted to get entrepreneurial know-how in the start-up phase. Through C to the power of 3, they can now draw on a network of colleagues from a wide range of sectors for short- or long-term collaborations.
A desire for cooperation
Bringing people together who are often lone fighters in everyday life - this was one of the main motives for the C high 3 initiators: Gertraud Leimüller, then KAT chairwoman, and Marie-Theres Zirm from the cardamom agency. Because creative people by definition rarely lack ideas, what is often lacking is entrepreneurial know-how and above all like-minded people with the skills that make the joint further development and implementation of new ideas possible in the first place. Consequently, the two innovation consultants developed a project of the Creative Industries Austria of the Austrian Federal Economic Chamber (WKÖ) in 2007, a so far unique concept that whets the appetite for professional cooperation and today goes by the name of Creative Industries Coaching C hoch 3.
Marketable and scalable
From today's perspective, the initiators of Kreativwirtschaft Austria and the Economic Department of the City of Graz, who made the pilot project possible, concede courage. But also to the coaches who have since embarked on the bottom-up adventure. For the creatives, this meant more freedom to solve problems. They learn to use existing resources of a group and internalize the principles of appreciative communication. This increase in skills and cooperation also speaks for the scalability of the innovative model in industries outside the creative industries.
Heartfelt
The culture of cooperation that is characteristic of C high 3 was just as palpable at the Innovation Camp as it was during the creative tours, which made the range of Linz's creative industries visible: from the listed Freihaus at Hauptplatz 23, where new ideas now find room to grow, to the opulent tableaux by Zoe Goldstein Photography, the machinery in the Grand Garage and the fascinating diversity of the startup scene in the Tabakfabrik. When asked what makes the community tick, the answer is always: "Appreciative exchange".
For you and your company we have
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Digital work is possible everywhere. In the city and in the country. What is missing, especially in rural areas, is exchange. One reason why Herwig Zöttl and Nikola Weiser translated coworking into Tyrolean. This is how Raum13 was created in the course of the Creative Industries Coaching Tyrol: a flexible workplace, an inspiring meeting place for creative people and - in the sense of coworking - recently a destination for digital nomads.
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The C hoch 3 Creative Industries Coaching is intended to offer creative professionals the opportunity to learn from one another, to further develop their business models, and to enter into professional cooperations. This is to be achieved through mutual exchange and with the support of experienced trainers.