Mr Michl - the fastest camera bag in the world
Can a photo bag be fast? Yes, if it has personality and its name is Mr. Michl. This unusual product was developed as a cooperation project at the creative economy coaching C hoch 3 in Lower Austria.
Coincidence, they say, does not exist. So it was a coincidence that the three of them met each other at the Creative Industries Coaching C hoch 3: photographer Michael Bösendorfer, designer Iris Fritz and bag maker Bettina Chochola. One year later the trio founded the label Böse Fritz & Cho and less than two years later their first joint product is on the market: Mr Michlthe fastest camera bag in the world.
© Mr Michl
This is exactly what the Klosterneuburger, who is a wedding photographer together with his wife Marie, wanted to capture unforgettable moments and often goes on trips. "We planned a trip to Vietnam, and were once again looking for a light camera bag," Michael Bösendorfer says. His grandmother had sewn him a photo bag, but frankly the temporary solution was not quite up to the stresses and strains of a world trip. What he was looking for was a light, water-repellent, robust bag in which the camera and lens could be safely stowed away and yet be at hand in a flash when unique motifs presented themselves.
Experiment without killer phrases
It was exactly at this moment that the coincidence came into play, which has already led to extraordinary cooperations and correspondingly unusual results several times within the framework of creative industry coaching. During the creative economy coaching in Lower Austria Bettina Chochola and Iris Fritz took a liking to the idea of the photographer and got involved in the experiment as part of a joint cooperation project. "It couldn't have gone any better," Bösendorfer says in retrospect, even though it wasn't a matter of course for him at first to jump over the shadow, reveal his own ideas and work on them together with new people. The two women were also unaccustomed to exchanging ideas with creative people from different industries and, as they say today, opened new doors. They got to know new tools and methods, fixed important details of the collaboration in a cooperation agreement, and used the resources of the C hoch 3 network, whether feedback or valuable tips for details in everyday business life.
© Mr Michl
After the joint briefing and brainstorming for the cooperation project, Chochola and Fritz retreated to a workshop for two days to experiment with forms and materials. "It was a give and take," the designer from Baden recalls "Pleasant conversations among creative people, without killer phrases, with plenty of room for ideas. This gave us the freedom to try out new approaches and develop unconventional solutions." She herself contributed her experience in design and her flair for unconventional solutions. Craftsmanship and knowledge of materials came from the leather gallant from Münchendorf, who has been designing and manufacturing bags, belts, purses and other accessories made of leather for 15 years.
Recycled felt and a highlight
Two days later he was there, Mr. Michl. "Originally it was just the working title for the prototype, but then we got a taste for it." And so it stayed. A bag with personality and special qualities that not only Michael Bösendorfer, who came up with the idea, liked. On the crowdfunding platform Kickstarter, the idea soon found numerous interested parties, who will be holding their Mr. Michl in their hands before Christmas: The bag itself is made of 100% PET recycled felt, a light, shockproof and water-resistant material, the leather strap guarantees high wearing comfort. But the highlight of this belt is a new technology, which is already registered at the patent office. It makes it possible to pull the camera out of the bag and put it back in again with a single movement. Simple, secure, theft-proof. In addition, the bag has room for another lens, telephone, wallet and whatever else you need to carry.
© Mr Michl
Mr Michl and the other four
Mr. Michl is only the beginning, because Böse Fritz & Cho - now four with Marie Bösendorfer - still have a lot of plans. In addition to the large and small bag versions, the product will be available in several colors in the near future. After all, the four are well employed in their original professions. But creative industry coaching and joint cooperation have also left a positive mark there, the quartet says in retrospect: The exchange with creatives from other sectors has brought everyone new experience and valuable external perspectives on their own activities, the successful cooperation has encouraged further, quite different forms of collaboration, and Iris Fritz has swapped her home office for an external office: "C hoch 3 has opened new doors for us".