ECBN Survey: Creative industries fear massive losses
In view of the corona crisis, many in the creative industries are confronted with financial losses. The European Creative Business Network(ECBN), partner network of the creative industries Austria, has therefore launched a survey on this topic. The first evaluation of the Austrian section shows that many in the cultural and creative industries are unsettled. According to the survey, two out of three respondents expect a drop in turnover of up to one third.
Another 26 percent even expect to lose between 40 and 50 percent in the first three months. 15 percent again expect a loss of sales of 75 percent or more. In the questionnaire drawn up together with "Kreatives Sachsen", a longer-term perspective up to the end of 2020 was also surveyed. 45 percent believe that they will have to cope with losses of up to 40 percent. 52 percent even expect reductions in the order of 50 to 75 percent. Only three percent expect the situation to normalise by the end of the year.
"There is a high degree of planning uncertainty among all those surveyed with regard to the coming changes and the unforeseeable time horizon of the prescribed measures," says the report written by Gerin Trautenberger, Chairman of KAT, and Josephine Hage. In any case, limited mobility is also problematic for the respondents. Compared to the Creative Industries Report 2019, a slump in turnover of up to one third is ultimately to be expected. "From today's perspective, this decline means that the gross value added in the Austrian creative industries can be expected to be three billion euros lower by the end of the year.
However, it is noted that this survey "can only provide information about EPUs and micro-entrepreneurs". On the other hand, there are "no reliable statistical data" on medium-sized and large enterprises. The survey reached around 300 participants from the cultural and creative industries. 80 percent of these are micro-enterprises and solo self-employed persons.
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Creative Industry Expert CertificateShow yourself and your achievements! We are particularly proud to have been empowering creatives from all over Austria for 15 years with our creative industry coaching sessions. To show our appreciation and make the achievements of our participants more visible, we have relaunched our C to the power of 3 map in the WKÖ Firmen A-Z. In line with this, we are presenting the brand-new "Certified Creative Industry Expert" certificate, which each participant can use to highlight their own skills and attract the attention of potential clients and customers. Join us now! Top Secret: A match made in heaven! We can also let you in on a secret. Our team is working hard to develop a matchmaking AI that we have affectionately christened "KreativKarl". Karl's goal is to match entrepreneurs from the business world with your skills. The AI supports entrepreneurs in all phases of the marketing process. From the initial brainstorming with needs analysis to the catalog of measures and the selection of suitable creative experts. One of them could soon be you! Win-win situation The map is regularly presented to entrepreneurs outside the creative industries, which gives you the opportunity to be discovered by new clients. Linking to your own website can also help you to be found more easily in search engines. Certification by C hoch 3 Kreativwirtschaftscoaching also shows that you have sound creative industry know-how. You design your company A - Z profile according to the best functional and aesthetic standards; we provide you with the framework to make you visible from afar. For new customers and new projects. We would like to recommend this map to you, as we are sure that it can bring a lot of movement into your company. Be part of it now! The creative scene in Austria can look forward to exciting developments! You will soon have the opportunity to present your expertise and creativity in the best possible way with the C to the power of 3 map in the WKÖ Firmen A-Z and your new certificate. Please fill out the form so that we can create the certificate for you. We ask for your understanding that the prerequisite for a certificate is that you are commercially active as a self-employed person and thus a member of the Chamber of Commerce. Only then will you be listed in the Company A - Z. You can find your membership number in your account in Companies A-Z under "Company data". To do this, you must log in at wko.at with your user data. If you have forgotten your password, simply request a new one here. Further information will follow regularly on our channels and via our KAT newsletter! First name* Surname* e-mail* Company name in the company A-Z* Membership number* Please do not fill in this field! By submitting this form, I agree that the data provided in the application will be processed by Kreativwirtschaft Austria for the purpose of awarding the certificate in the Firmen A-Z. I have read and agree to the data protection regulations Privacy policy
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Marianna Kühnel Deputy Secretary General of the WKÖ: "With the skills they have as communication professionals, digitalisation experts, idea generators, innovators and as part of the knowledge society, creative industries companies can adapt more quickly to new challenges - for example, identify new needs and be of direct benefit to business partners and clients in their transformation needs."