"Covid-19 Restart with the Creative Industries"
Keynote by Gertraud Leimüller, Deputy Chair of KAT
At the end of June, the Future Week of the Zukunftsinstitut invited more than 60 top speakers - such as Giovanni di Lorenzo, editor of DIE ZEIT, Formula 1 world champion Nico Rosberg, journalist Corinna Mühlhausen or gallery owner Johann König - to exchange ideas. Under the motto "The constructive chaos of the catastrophe", relevant questions were asked in order to understand the future as a space of possibility.
Gertraud Leimüller, deputy chairwoman of Kreativwirtschaf Austria (KAT), reported in her keynote speech on the importance of the creative industries for the restart after Corona, explained what measures are needed to enable creative people to develop their full potential for the economy as a whole and informed about the impact of the individual sectors. The presentation was moderated by Daniel Cronin.
HERE YOU FIND THE VIDEO OF THE KEY-NOTE
(Lecture: 25 minutes, Q&As afterwards: 15 minutes).
Credit: Alexander Wieselthaler
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Creative Industry Expert CertificateShow yourself and your achievements! We are particularly proud to have been empowering creatives from all over Austria for 15 years with our creative industry coaching sessions. To show our appreciation and make the achievements of our participants more visible, we have relaunched our C to the power of 3 map in the WKÖ Firmen A-Z. In line with this, we are presenting the brand-new "Certified Creative Industry Expert" certificate, which each participant can use to highlight their own skills and attract the attention of potential clients and customers. Join us now! Top Secret: A match made in heaven! We can also let you in on a secret. Our team is working hard to develop a matchmaking AI, which we have affectionately christened "KreativKarl". Karl's goal is to match entrepreneurs from the business world with your skills. The AI supports entrepreneurs in all phases of the marketing process. From the initial brainstorming with needs analysis to the catalog of measures and the selection of suitable creative experts. One of them could soon be you! Win-win situation The map is regularly presented to entrepreneurs outside the creative industries, which gives you the opportunity to be discovered by new clients. Linking to your own website can also help you to be found more easily in search engines. Certification by C hoch 3 Kreativwirtschaftscoaching also shows that you have sound creative industry know-how. You design your company A - Z profile according to the best functional and aesthetic standards; we provide you with the framework to make you visible from afar. For new customers and new projects. We would like to recommend this map to you, as we are sure that it can bring a lot of movement into your company. Be part of it now! The creative scene in Austria can look forward to exciting developments! You will soon have the opportunity to present your expertise and creativity in the best possible way with the C to the power of 3 map in the WKÖ Firmen A-Z and your new certificate. Please fill out the form so that we can create the certificate for you. We ask for your understanding that the prerequisite for a certificate is that you are commercially active as a self-employed person and thus a member of the Chamber of Commerce. Only then will you be listed in the Company A - Z. You can find your membership number in your account in Companies A-Z under "Company data". To do this, you must log in at wko.at with your user data. If you have forgotten your password, simply request a new one here. Further information will follow regularly on our channels and via our KAT newsletter! First name* Surname* e-mail* Membership number* Please do not fill in this field! By submitting this form, I agree that the data provided in the application will be processed by Kreativwirtschaft Austria for the purpose of awarding the certificate in the Firmen A-Z. I have read and agree to the data protection regulations Privacy policy
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Marianna Kühnel Deputy Secretary General of the WKÖ: "With the skills they have as communication professionals, digitalisation experts, idea generators, innovators and as part of the knowledge society, creative industries companies can adapt more quickly to new challenges - for example, identify new needs and be of direct benefit to business partners and clients in their transformation needs."