How creative people can benefit from AI

"For creative people, AI technology means learning, unlearning, relearning and above all: seizing opportunities," says Jakob Reiter of TheVentury. "High data volumes and a high frequency of data"- for Reiter, these two components form the breeding ground for artificial intelligence. "AI is a data junkie and feels most at home where a lot of data is often processed. In order to be able to act freely and well, artificial intelligence must be fed with many questions and answers," the AI expert continues. In a co-creation process, man and machine can produce faster and more creatively and achieve higher added value. The AI expert assumes that AI increases human creativity. "By using artificial intelligence, creative people can once again focus on their core competence, being creative."