Can artificial intelligence be creative?
On the application of AI in the creative industries
AI expert and managing director of TUNNEL23, Michael Katzlberger, describes artificial intelligence as "one of the most important achievements since the invention of the steam engine and electricity. AI has become a mega-trend and a fundamental technology for the next decades, which also accelerates other technologies. Although creativity is considered the bedrock of human traits, AI is a supportive force in the creative industries. Katzlberger cites current examples such as image and speech recognition, word processing, music and generative design in the Creative Economy Tips and explains their disruptive effect. "In the meantime, there are AIs that compose music, design products, produce videos or paint pictures. Under the keyword intelligence explosion, the AI will produce even more products that are currently unimaginable. This creates fascinating new professional fields," predicted the AI expert.