guide 2021 weddingplanner 1409

The brand new guide for Wedding Planners is here!

Get the Transformation Guide for Wedding Planners and benefit as an entrepreneur from the expertise and advice of creative industry professionals on how to make your business fit for the future.

In the Wedding Planner's Guide, you'll find tips and the big trends in the industry on key areas such as positioning and storytelling, customer journey, service design, digital communications, digital tools and collaborations.

Here you can download your transformation guide


© Fotostudio Furgler

Astrid Legner

Chairwoman of the Professional Association of Leisure and Sports Enterprises, WKÖ

"We have had to overcome great challenges. The ban on events and parties has put us under massive pressure. Many Wedding Planners have had to be patient and flexible at the same time. Halving the 20-square-foot-per-person rule and increasing the number of people at gatherings are the basis for working in a way that makes business sense. If many weddings are now being made up, it is important as a wedding planner to be optimally prepared for this - for example, for the new needs of clients and for the fact that much more research is being done online than in the past.

Regionality, sustainability, hybrid wedding celebrations - there are many new trends in our industry. And only three percent of the wedding market is being implemented with us. In order to be equipped for precisely these tasks, we have implemented the start of the transformation process in these challenging times together with the creative industry. The guide is intended to capture these impulses and make them available to everyone in the wedding planning industry. We want to show which possibilities and opportunities the cooperation with creative impulse providers can bring.

All the best and good luck!"

Our creative experts

In this guide, a valuable collection of suggestions and concrete tips has been created with and for your industry. The insights and results come from our industry transformation processes. We asked the following experts who have accompanied these processes to give us their most important transformation tips:

Storytelling and positioning

Sabrina Oswald

© Helmreich

Service design
Isabelle Goller

© Marc Lins

Experience design and customer interaction
Branko Markovic

© Weinfranz

Social Media Marketing
Lena Hofmayr

© Andreas Jansch

Digital marketing

Benjamin Pazdernik

© Benjamin Pazdernik

Open Innovation
Katrin Roseneder

© winnovation

Impressions from the transformation workshop

How do you make the "creative economy effect" tangible? We have captured the tips, possible potentials, the atmosphere and the exchange in the transformation workshop in this video. One thing becomes clear: creative + economy = effect!

Have fun looking inside.


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