The brand-new guide to transformation for hairdressers is here!

In the Hairdresser's Guide, you'll find tips and the big trends in the industry on key areas such as service and product design, positioning & storytelling, digital & social media, and collaborations.

Here you can download your transformation guide

© Bryan Reinhart

KommR Mst. Wolfgang Eder

Federal Guild Master

The challenges in our industry are manifold - especially in recent years and above all due to the Corona pandemic. Sales losses due to Corona, shortage of skilled workers and much more are currently occupying many hairdressing businesses. However, we see many opportunities and possibilities for hairdressers to reposition themselves and optimize their work processes. This guide will help you to make your business even more attractive with the right presentation, exciting collaborations and digital tools, and to ensure an optimal customer experience.

Behind every visit to the hairdresser are emotions and wishes. To emphasize and communicate this is a great challenge for every hairdresser!

Our creative experts

In this guide, a valuable collection of suggestions and concrete tips has been created with and for your industry. The insights and results come from our industry transformation processes. We have asked the following experts who have accompanied these processes to give us their most important transformation tips:

© Helmreichphotographed

© Contrastblack Studio

© Cardamom

© Isabelle Goller

© Benjamin Pazdernik

© Johanna Rohrhofer