rz guide 2022 hotel industry cover tinified

The brand-new guide for seminar hotels with a focus on sustainability is here!

Get the guide to transformation for seminar hotels with sustainability and green events focus and benefit as an entrepreneur from the expertise and advice of professionals from the creative industries, how to make your business fit for the future.

In the guide for seminar hotels with a focus on sustainability and green events, you will find tips and the major trends in the industry on topics such as positioning, green marketing, social media and influencer marketing, digital communication and cooperations.

Click here for the guide to seminar hotels with sustainability and green events focus


© Martin Lusser

KommR Johann Spreitzhofer

Chairman of the Hotel Association of the WKÖ

In recent years, Austria's lodging establishments have shown enormous stamina, implemented ideas and new concepts to meet the changing guest behavior. Especially in the area of sustainability, these changes are visible and the Austrian hotel industry has the clear goal to increase the attractiveness for private travelers, but also for business customers.

The topics of "Green Events" and "Green Meetings" have arrived in seminar and congress tourism. We were therefore only too happy to seize the opportunity to set up a transformation workshop for precisely these seminar and congress hotels in order to work directly and specifically with entrepreneurs on their challenges. Creative experts from disciplines such as green marketing, digital communication, storytelling, social media, influencer marketing and many more worked with us and have now summarized their tips and tricks for you here."

Our creative experts

In this guide, a valuable collection of suggestions and concrete tips has been created with and for your industry. The insights and results come from our industry transformation processes. We asked the following experts who have accompanied these processes to give us their most important transformation tips:

Storytelling and positioning

Sabrina Oswald

© Helmreich

Business model innovation
Silvia Weber

© Andrea Zehetner

Green Marketing
Florian Schleicher

© Michael Inmann

Digital communication
Cosima Serban

© contrastblack

Social media and influencer marketing

Branko Markovic

© Claudine Gallanes

Cooperation and network
Maria-Theres Zirm

© cardamom

Open Innovation

Katrin Roseneder

© winnovation

Impressions from the transformation workshop

How do you make the "creative economy effect" tangible? We have captured the tips, possible potentials, the atmosphere and the exchange in the transformation workshop in this video. One thing becomes clear: creative + economy = effect!

Have fun looking inside.


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