At a round table on the current challenges facing the creative industries, WKÖ President Harald Mahrer and Deputy Secretary General Mariana Kühnel discussed ways out of the crisis together with representatives of the creative industries. The economic potential of the creative scene in Austria is too great to fail.
Economic factor creative industry
The creative industries in Europe are among the sectors most affected by the crisis. The innovative power of the creative industries is fundamental for the economy. It is a driver of digitisation and supports companies in transforming their business models and distribution channels during the crisis. In Austria, too, the creative industries are an important success factor for the economy as a motor for growth and innovation.
Credit: Marek Knopp