guide 2021 personal trainer 1409

The brand-new guide for personal trainers is here!

Get the Transformation Guide for Personal Trainers and benefit as an entrepreneur from the expertise and advice of professionals from the creative industries on how to make your business fit for the future.

In the guide for personal trainers you will find tips and the major trends in the industry on topics such as positioning and storytelling, customer journey, service design, digital communication, digital tools and collaborations.

Here you can download your transformation guide


© Fotostudio Furgler

Astrid Legner
Chairwoman of the professional association of leisure and sports businesses, WKÖ

"The personal trainer* industry is facing multiple challenges. There are enormous losses in turnover due to restrictions during the corona-related lockdowns, a digitally very competitive environment and parallel competition with aggressively priced "discount fitness centers". Against this backdrop, what is needed from each and every personal trainer is an unconditional will to transform and to embrace new training methods that combine real, physical and digital training.

These are the tasks we have to face as an industry - and individually as entrepreneurs. This is precisely why our transformation workshops with the WKÖ were not only optimally timed, but also ideally implemented. To have such an intensive exchange with five creative experts and to have the option of choosing which details to include in the coaching sessions was very beneficial for the participants. Now the written impulses should help to create the greatest possible transformation effect for all industry companions."

Our creative experts

In this guide, a valuable collection of suggestions and concrete tips has been created with and for your industry. The insights and results come from our industry transformation processes. We asked the following experts who have accompanied these processes to give us their most important transformation tips:

Storytelling and positioning

Sabrina Oswald

© Helmreich

Service design
Benedikt Glatzl

© Benedikt Glatzl

Social media and influencer marketing
Florian Bösenkopf

© GmbH

Digital communication
Leif-Alexander Wasmuth

© Leif Wasmuth

Film and video

Alexander Hohenthaner

© Alexander Hohenthaner

Open Innovation
Katrin Roseneder

© cardamom

Impressions from the transformation workshop

How do you make the "creative economy effect" tangible? We have captured the tips, possible potentials, the atmosphere and the exchange in the transformation workshop in this video. One thing becomes clear: creative + economy = effect!

Have fun looking inside.


By loading the video, you accept YouTube's privacy policy.
Learn More

Load video