An inspiring boost of ideas and knowledge: Review of the Creative Transformation Summit 2024

On December 5, 2024, the Creative Transformation Summit offered a comprehensive program that provided entrepreneurs, this time primarily solo self-employed and SMEs, with valuable insights into key future topics. Renowned experts highlighted the following areas in light of the triple transformation needs (social, digital & ecological):

Creating cooperation, expertise and networks with Katharina Ehrenmüller

Katharina Ehrenmüller impressively demonstrated how crucial strategic cooperation and the establishment of strong networks are in order to promote exchange and growth and thus develop innovative solutions. It was also made clear which skills are necessary to successfully master the challenges as a solo entrepreneur in an increasingly digital and globalized economy.

Digitalization and internationalization with Lukas Rössler

Lukas Rössler highlighted the many opportunities arising from the digital transformation and the market opportunities that can be developed as a result. From the optimization of internal processes and the introduction of innovative technologies to the development of new business models that meet the needs of a networked and digitally active clientele, he covered a wide range of topics. At the same time, he showed how the challenge of not being able to scale can be turned into the development of new markets and a greater - also international - reach. This includes access to new target groups, the diversification and, in some cases, digitalization of revenue sources and the ability to position oneself globally as a future-oriented player.

Creating the right conditions in the company with Anne-Lise Prem

Anne-Lise Prem presented practical approaches on how solo freelancers can develop sustainable structures and processes that are geared towards long-term success. Her particular focus was on the integration of modern AI tools. She showed how these "tools" can be used to automate processes, improve decision-making and gain valuable data for the strategic development of the company. She made it clear that the successful implementation of AI requires not only technical expertise, but also learning and experimentation, a strategic focus and an open corporate culture.

The participants were able to take away concrete recommendations for action through best practice examples - from the development of innovative offers to optimal communication with customers.

The Creative Transformation Summit once again highlighted how important it is to actively focus on creative impulses and solutions in a constantly changing world in order to not only remain competitive, but also to grow sustainably.

You can also find the presentations by the experts here: 

• Katharina Ehrenmüller
• Lukas Rössler
• Anne Liese Prem
• Marie Theres Zirm

Record for your knowledge boost

So that you can follow the entire Summit at your leisure, we have recorded everything for you. This content is available to you now - feel free to delve deeper into the inspiring insights or share them with your network.