guide 2022 coffee houses cover

The brand new guide for coffee houses is here!

Get the Transformation Guide for Coffee Houses and benefit as an entrepreneur from the expertise and advice of professionals from the creative industries on how to make your business fit for the future.

In the Coffee House Guide, you'll find tips and the big trends in the industry on key areas such as employer branding & social recruiting, positioning & storytelling, service design and offer design, digital communication and digital tools.


Here you can download your transformation guide

Mario Pulker Photo By Wolfgang Prummer Www Steppenseestudio At (5)

© Wolfgang Prummer

Mario Pulker, Senatro h.c.


Chairman of the Gastronomy Association

"The challenges in our industry are many - especially in recent years. However, we see many opportunities and possibilities for how businesses should be repositioned or repositioned differently right now.

Why reposition? Tradition means that a good concept is always adapted to the times. Especially in recent years, this is more necessary than ever.

This guide provides you with an excellent overview of how to seize opportunities, integrate (product) innovation, restructure processes and generally optimize your communication towards potential and existing employees and target groups.

Every establishment is unique. Showing this more clearly and keeping both the offerings and processes as well as communication up to date is a challenge for every entrepreneur - including coffee house operators."

Our creative experts

In this guide, a valuable collection of suggestions and concrete tips has been created with and for your industry. The insights and results come from our industry transformation processes. We asked the following experts who have accompanied these processes to give us their most important transformation tips:

Storytelling and positioning

Alexander Oswald

© Helmreichphotographed

Employer Branding & Social Recruiting
Wolfgang Krapesch

© Margit Krapesch

Digital communication
Cosima Serban

© Contrastblack Studio

Service design and offer design
Silvia Lacher

© Roman Pfeiffer

Digital communication & digital tools

Benjamin Pazdernik

© Benjamin Pazdernik

Open Innovation

Katrin Roseneder

© Winnovation

Impressions from the transformation workshop

How do you make the "creative economy effect" tangible? We have captured the tips, possible potentials, the atmosphere and the exchange in the transformation workshop in this video. One thing becomes clear: creative + economy = effect!

Have fun looking inside.


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