In the Coffee House Guide, you'll find tips and the big trends in the industry on key areas such as employer branding & social recruiting, positioning & storytelling, service design and offer design, digital communication and digital tools.
© Wolfgang Prummer
Mario Pulker, Senatro h.c.
Chairman of the Gastronomy Association
"The challenges in our industry are many - especially in recent years. However, we see many opportunities and possibilities for how businesses should be repositioned or repositioned differently right now.
Why reposition? Tradition means that a good concept is always adapted to the times. Especially in recent years, this is more necessary than ever.
This guide provides you with an excellent overview of how to seize opportunities, integrate (product) innovation, restructure processes and generally optimize your communication towards potential and existing employees and target groups.
Every establishment is unique. Showing this more clearly and keeping both the offerings and processes as well as communication up to date is a challenge for every entrepreneur - including coffee house operators."
Our creative experts
In this guide, a valuable collection of suggestions and concrete tips has been created with and for your industry. The insights and results come from our industry transformation processes. We asked the following experts who have accompanied these processes to give us their most important transformation tips:
© Margit Krapesch
© Contrastblack Studio
© Roman Pfeiffer
Digital communication & digital tools
© Benjamin Pazdernik
Impressions from the transformation workshop
How do you make the "creative economy effect" tangible? We have captured the tips, possible potentials, the atmosphere and the exchange in the transformation workshop in this video. One thing becomes clear: creative + economy = effect!
Have fun looking inside.