Creative Transformation Summit
7 October 2021, 08.30 to 13.00, Online Event.
Get new impulses and implementation tips for your company - with creative professionals from marketing, gaming, service design, data, architecture and more.
From January to June, we developed success strategies for the transformation of 12 sectors from trade, service and production in workshops together with creative professionals. At the Creative Transformation Summit, you will get a compact 4-hour best of the findings from this process. You will get in touch with different experts and learn about transformation stories from other companies. Afterwards, you can exchange ideas with industry colleagues in network areas.
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We captured the mood and the exchange in the transformation workshops in this video. One thing becomes clear: creative + business = impact! Take a look, get inspired and register now!
Benefit from the knowledge of our creative experts!
Sofia Prodreka
Expert for Industrial Design
"More products and services may seem better. But many customers feel overwhelmed by a large offer. If the offer is focused, this increases the likelihood of purchase."
Cosima Serban
Expert for digitisation processes
"Digital communication should be designed strategically and across channels. With a content plan, for example, communication can be prepared in a more efficient and focused way."
Sabrina Oswald
Expert for positioning and storytelling
"What could you "reward" your customers with? With inspiration, emotions, attention as well as recommendations. That's how you trigger a "will-have" moment."
Sergiu Ardelean
Augmented Reality Specialist
"Community building has a positive impact on customer loyalty, creates word-of-mouth and multipliers."
Heinrich Lentz
Product design expert
"Understand your own offer as a strong part of the brand. Align it accordingly, design it and implement it in the external image."
Florian Bösenkopf
Influencer & Social Media Specialist
"Content on social media should inspire and motivate. It must generate added value and be more than just direct sales."
Benjamin Pazdernik
Specialist for UX & digital communication
"Digital communication must always be geared to the target groups. For this, work out different buyer personas as profiles of potential customers."
Lukas Rössler
Expert for innovations and marketing trends
"Intertwine the online and offline worlds of experience more strongly, e.g. through complementary digital services."
Harald Sattler
CRM and data specialist
"Databases or CRM systems need good maintenance. No matter the size of the company and the amount of data, it needs resources, structure, responsibilities."
Martin Huber
Architect and digitisation expert
"Through your business design, you can anchor the online world in the real world - e.g. by linking digital elements in the shop."
Michael Katzlberger
Expert for data and artificial intelligence
"Whatever the size of the company and whatever the volume of data, it needs resources, structure, regulations, responsibilities."
