wewant2knowDo you have the tic with the future vision?
24.9.2026 | 8:30 – 12:00 | via zoom
Online impulse on new tech & digital transformation
Blockchain, virtual reality, AI tools—new technologies are opening up entirely new possibilities for the creative industries. They are transforming not only production processes, but also business models and customer experiences. For the creative industries, this means that those who recognize these opportunities can actively shape innovation and growth.
In the online workshop, you’ll learn how to integrate technology into your work, where job roles are headed, and what new markets are emerging as a result. Here’s what you can expect:
- Expert input on the most important tech trends for the creative industries
- Practical examples of how companies successfully use new technologies
- Interactive exchange formats to transfer what you have heard directly to your business
Digital transformation is your chance to implement creative solutions more efficiently and sustainably – and we’ll show you how!
The knowledge transfer format wewant2know is part of our we:transform program, a measure of Kreativwirtschaft Austria as part of the Innovation Program Creative Industries 2030 of the BMWET in cooperation with the WKÖ, financed by funds from the BMWET.
Secure your place at the online impulse now. We look forward to an exciting exchange!
You are also welcome to register for the other online impulses!
These inspirational speakers will give you orientation, insights and concrete practical examples:
Sven Ingmar Thies | Graphic Designer, University Lecturer, and Author: “Branding—Designing, Communicating, and Evaluating Quality in the Age of AI”
What makes branding high-quality today, and how can we recognize it? What role can AI play in the design process, and where do human judgment and responsibility remain indispensable? Drawing on experience from design practice and teaching, Sven Ingmar Thies demonstrates how quality criteria provide guidance, how creative decisions are justified in a transparent manner, and how clients become active partners in the dialogue. This presentation invites us to understand design not only as a result but as an attitude, and quality as something that emerges through dialogue and can be assessed collectively.
Sven Ingmar Thies, who has been running his company, Thies Design, for nearly 30 years, develops brand identities and teaches communication design at the University of Applied Arts Vienna.
Melanie Fedl | Voice Actress and AI Trainer: “”“Think first. Then AI.”
What happens when your own profession, of all things, seems to be threatened by AI? As a professional voice-over artist—klangperlen.at—Melanie Fedl had to ask herself exactly this question. Instead of ignoring this development, she has immersed herself in AI and applied it in areas where it actually enhances her work. In her talk, she shares her experiences and demonstrates why AI is often less about more technology and more about better decisions. You can get a sneak peek in our “Creative of the Month” feature.
Irdin “Nino” Begic | Soda Zitron Media
“Nino” offers a glimpse into his work at Soda Zitron Media, where he is driving data-driven creativity and the use of local, European-led generative AI in media production, and provides us with the latest insights into current technologies in conjunction with AI.
He is a co-founder, an expert in AI transformation, and an award-winning creative director with a background in VFX and digital innovation. He has also worked on acclaimed TV productions, including “Game of Thrones.” He has previously described one of his projects to us in more detail.
Bernhard Kerres | Leadership Coach and Conversation Designer: “From the Opera Stage to the Digital Depths of AI”
When Bernhard Kerres, an opera singer, becomes a board member of a publicly traded company and, as the artistic director of a concert hall, takes his startup to Silicon Valley, it’s hard to see the common thread. For Bernhard, that common thread is the connection between people. Through music, he creates a bond between hundreds of people who don’t know each other. Technology now enables us to connect with people all over the world.
Artificial intelligence, such as that found in RolePlays.ai, provides an unprecedented space for practicing conversations that foster deep human connections. This connection between human and digital intelligence lies precisely where human emotions meet artificial intelligence.
Anja Teßmann | SISTERHOOD Berlin and Vienna: “AI & Social Interactions”
As co-founder of SISTERHOOD and Creative Director, Anja Teßmann combines brand management, brand design, and AI with a critical eye toward the impact of technology. Artificial intelligence is not neutral: It can reinforce existing gender stereotypes, render women invisible, and fuel digital violence—for example, through manipulated images, deepfakes, or stereotypical attributions.
Anja shows where such patterns are embedded in AI-generated content and decisions, and why human responsibility, review, and diverse perspectives remain indispensable. Her presentation combines contextual analysis with concrete questions for practical application: What perspectives and values shape these systems, who is disadvantaged, and where is human review needed?
