Geteiltes Bild: Auf der linken Seite lächelt eine junge Frau mit lockigem Haar, während sie in einem Innenraum eine Kamera hält. Rechts lächelt eine ältere Frau mit Brille und grauem Haar im Freien, die Arme verschränkt, vor einem blauen Gebäude auf dem Creative Transformation Summit.

Creative + Economy = Effect³

More revenue, more efficient results, better customer experiences.

November 19, 2026, 1:00 p.m. – 4:00 p.m., online

At the 2026 Digital Creative Transformation Summit, you’ll get tips and clear guidance
from creative experts to help your business achieve greater success.

Practical, easy to understand, and immediately applicable.

Your day-to-day business is complex – and so are your challenges.

Many small and medium-sized companies are faced with similar questions:

  • Customers are consuming cautiously.
  • Time and personnel are scarce.
  • AI is becoming an increasingly important topic in your industry as well.
  • Sustainability is becoming a differentiating factor in customer decisions.
  • Competition is increasing and yet the quality must be right.

What we need right now aren’t lengthy strategy papers.
Rather, we need clear steps that work in the day-to-day reality of business.

This is exactly what #CTS26 is all about.

A simple, red line drawing of an adjustable desk lamp on a plain background with a round base, articulated arm and angled lampshade - perfect for inspiring ideas at the Creative Transformation Summit.
A simple red line drawing of a rocket ship taking off at an angle with flames coming from below. The rocket has round windows and is surrounded by curved lines that evoke the energy of a pinnacle of creative transformation.

What you take away from #CTS26

  • Tips on how to position your offer more clearly and sell it better.
  • Understandable instructions for marketing & storytelling.
  • Simple approaches on how to use AI for your business.
  • Impulses for new services and additional offers.
  • Ideas on how to improve your customer experience.

Everything explained in an easy-to-understand way.
Everything tailored to small and medium-sized businesses and sole proprietorships.
Everything with direct practical relevance.

The #CTS26 is the perfect choice for you if you


want to attract more customers
and want to position your business more clearly.


new offers
you’d like to develop
and offer your customers new experiences.


You want to use AI and digitalization effectively and are looking for guidance rather than a long list of to-dos.

After the Summit you know:

✔ Which steps make sense for you now.
✔ Which creative services specifically help you.
✔ Where you should start to improve yield, efficiency and customer experience.

You come up with concrete solutions that suit your company.

Look forward to hands-on tips and creative know-how from:

A smiling person wearing a light-colored hoodie with event text: Creative Transformation Summit 11/19/2026, Meet me at #CTS26, Creativity + Business = Effect³. A lightbulb illustration on the left underscores the spirit of innovation at the Creative Transformation Summit.

Keynote

Stefan Lassnig (Missing Link Media)

Great Ideas, Clear Impact – Why the Creative Industries’ expertise
is paying off right now.

Photo: Pope

A smiling man in a black jacket with illustrated text about digital innovation and user experience design for the Creative Transformation Summit 2026, highlighting the key themes and insights from this groundbreaking event on November 19.

X Johannes Huber, AVILOO Battery Diagnostics

How to Use Digital Branding to Successfully Drive Change and Achieve Economies of Scale.

Photo: Petra Kamenar

A woman with straight blonde hair and a black shirt is standing in front of a window. A text overlay promotes the “Creative Transformation Summit” on November 19, 2026, highlighting digital tools, new products, and the innovative topic “Effect³.”

Susanne Holzer (Liechtenecker UX Design Studio)

X Stefan Herles, Imaging Network

How digital user interfaces and product ecosystems create real added value.

Photo: Thomas Unterberg

A smiling person with short blonde hair is posing in a blue top. An on-screen text promotes the “Creative Transformation Summit” on November 19, 2026—which focuses on hospitality, customer experience, and impact—and includes details about the event and the speakers.

Christine Friedreich (Friedreich Hospitality)

X Elisabeth Kröpfl, Mercedes-Benz Kröpfl GmbH

how creating exceptional customer experiences leads to decisive competitive advantages.

Photo: Christine Friedreich

The Program

13:00Welcome to the Creative Transformation Summit 2026
Opening remarks by State Secretary Elisabeth Zehetner and KAT Chair Gerin Trautenberger
13:10Keynote: Good Ideas, Clear Impact – Why the Creative Industries’ Expertise Pays Off Now More Than Ever
Stefan Lassnig, Missing Link Media
13:20Creative Transformation Stories: 3 Collaborations – 3x Effect³
13:25How to Successfully Drive Change and Achieve Economies of Scale Through Digital Branding
Philipp Pieh-Sandpeck, Gebrüder Pixel x Johannes Huber, AVILOO Battery Diagnostics
13:45How Creating Exceptional Customer Experiences Leads to Decisive Competitive Advantages
Christine Friedreich, Friedreich Hospitality x Elisabeth Kröpfl, Mercedes-Benz Kröpfl GmbH
14:05Break
14:10How Digital User Interfaces and Product Worlds Create Real Added Value
Susanne Holzer, Liechtenecker UX Design Studio x Stefan Herles, Imaging Verbund
14:30Open Floor – Your Questions in the Plenary Session
Experiences, Lessons Learned, and Discussion
14:40Just Get Started: Practical Tools for Your Business
Interact with the intelligent voice assistant Kreativ Karl
14:45Creative Fair, Round 1
Practical Ideas for Your Business – Meet Creative Experts in Virtual Breakout Rooms
15:15Break
15:20Creative Fair, Round 2
Practical Ideas for Your Business – Meet Creativity Experts in Virtual Breakout Rooms
15:50 Wrap-up: From the Summit to Implementation
Innovation Canvas, Action Plan, and Networking Resources for Sustainable Impact Beyond the Summit

Exclusive Highlights Just for You


The Creative Fair (Your Interactive Creative Fair)

The choice is yours! Choose the Zoom breakout sessions that best address your company’s most pressing needs. Exchange ideas directly with creative experts from a wide range of disciplines, pick up practical tools and methods, and maybe even find your next project partner right away.


The Virtual Goodie Bag

After the event, all registered participants will receive a virtual goodie bag packed with goodies sent directly to their inbox. Inside, you’ll find: The complete recording of the summit to watch later. All of the speakers’ presentations. Tools, checklists, and exclusive consulting offers from all Creative Fair experts.


An additional highlight: Right at the end of the summit, we’ll be holding a raffle among all attendees for valuable consulting time with our creative experts and speakers!

For the sixth time, the Summit is bringing together entrepreneurs and creative experts.
at #CTS26 is particularly relevant for entrepreneurs in the skilled trades, services, manufacturing, retail, and tourism sectors.

Over 2,500 participants have already gained concrete insights to help their businesses in recent years.

Mark the date in your calendar now and secure your place.

The Creative Transformation Summit is an initiative of Kreativwirtschaft Austria as part of the “Kreativwirtschaft 2030” innovation program of the Federal Ministry of Economy, Energy, and Tourism, in cooperation with the Austrian Federal Economic Chamber, and is funded by the Federal Ministry of Economy, Energy, and Tourism.

Logo for Kreativwirtschaft Austria with the letters K, A, and T stacked vertically on the left, and the words Kreativwirtschaft Austria in bold black text on the right, separated by a horizontal line.

Registration

Ready for the next step?

Get practical ideas for your business.
Sign up now for free and secure your spot!

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The event will take place online via Zoom. Zoom is a third-party provider of video conferencing. Zoom processes the following data from you: first name, last name, e-mail address, time of registration for the webinar, company/organization, metadata during the webinar and any other data. Text input. The legal basis for processing is the fulfillment of the contract (Art. 6 para. 1 lit. b) and the legitimate interest (Art. 6 para. 1 lit. f) for analyses to improve the platform. If this is necessary for the above-mentioned purposes, we will transfer your personal data to Zoom Video Communications Inc, whose servers for the online impulses are located in Europe. Your data will be stored by us for as long as is necessary for the above-mentioned purposes.
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