Creative Expertise for Your BusinessThree real-world examples that show how the creative industries make an impact

Creative Transformation Story #1
When the Brand Must Grow Alongside the Company
Philipp Pieh-Sandpeck, Gebrüder Pixel × Johannes Huber, AVILOO Battery Diagnostics

What happens when a company grows rapidly, but its brand and digital presence can no longer keep pace with that growth?

Using AVILOO Battery Diagnostics as an example, Philipp Pieh-Sandpeck demonstrates how digital branding can drive change and enable scaling.
This involves far more than just a new visual identity. A strong brand must provide direction, make complexity understandable, and be able to grow alongside a company. For sole proprietorships and SMEs in particular, this raises a crucial question: Does the image the market has of my company still align with the company I am today and the one I want to be tomorrow?

Creative Transformation Story #2
When Digital Products Finally Work for People
Susanne Holzer, Liechtenecker UX Design Studio × Stefan Herles, Imaging Verbund

Digital technology is still far from being user-friendly. Websites, platforms, applications, and digital product ecosystems can function perfectly from a technical standpoint and still lose their users. This is exactly where UX design comes in.

Susanne Holzer, together with the Imaging Verbund, demonstrates how digital interfaces can be transformed into solutions that are understandable, intuitive, and relevant. At the heart of this is a question that has long been relevant to nearly every company: How do we design digital offerings so that people not only can use them, but actually want to use them? A good user experience reduces complexity, makes decision-making easier, and creates added value—for customers as well as for companies.

Creative Transformation Story #3
When Service Becomes a Competitive Advantage
Christine Friedreich, Friedreich Hospitality × Elisabeth Kröpfl, Mercedes-Benz Kröpfl

Products are becoming more comparable. Prices can be looked up in seconds. So what’s the difference? Christine says: The experience.

Christine Friedreich, together with Mercedes-Benz Kröpfl, demonstrates how customer experience can be deliberately designed. After all, customer experiences happen anyway—at every touchpoint, in every conversation, in every detail. The crucial question is whether to leave them to chance.
How can expectations be exceeded? Which small details make a big impact? And how does customer experience evolve from a nice-to-have into an integral part of corporate strategy? This case study shows that, especially in areas where services are becoming increasingly interchangeable, a consistently designed experience can become a real competitive advantage.