wewant2knowIs AI killing your creativity?

Digital technologies are changing the rules of the game – and artificial intelligence is the biggest game changer. For the creative industries, this means new tools, new processes and new opportunities. AI can implement ideas faster, automate workflows and enable completely new creative formats. But how do you use these opportunities for your business?

During the online impulse, experts will show you how to use AI as a strategic tool to expand your offerings and secure your competitiveness. You can expect:

• Expert input on the most important AI trends and applications in the creative industries
• Practical examples from agencies and studios that have successfully integrated AI
• Interactive exchange formats to transfer what you have heard directly to your work

These inspirational speakers will give you orientation, insights and concrete practical examples:

Michael Katzlberger, an expert in AI and the creative industries
Michael will be discussing what is currently happening in the field of AI and what this means for the creative industries. The focus is on current trends, central theses and directions for the industry: How are business models changing? What new roles are emerging in the value creation system? Where is the greatest potential, where are the relevant risks? From his perspective as an AI expert with roots in the creative industries, he shows how profound the transformation already is and which strategic questions creative entrepreneurs should answer for themselves now.

Gerin Trautenberger, Chairman of KAT
Gerin takes a look ahead and shows in a compact trend analysis which developments could shape the creative industries in the coming years. His impulse invites us to think beyond day-to-day business, to develop visions of the future and to sharpen our own role in a changing creative industry. It is about inspiration, perspective and the question of how creative professionals can not only cope with change, but actively shape it.

Magdalena May | superintelligenz.eu
Magdalena illustrates how co-creative AI workflows really work. AI agents are more than just better chatbots. They can process files, research, write code and deliver results directly. But they only unfold their true potential when we adapt them to our way of thinking and work processes. In this short impulse, Magdalena May shows how a generic language model becomes a personalized work colleague and what a complete co-creative workflow looks like, in which humans and agents create something new dialogically and iteratively.

Svjetlana Vulin, SEO expert
Svjetlana brings in the marketing perspective and shows how AI workflows can be used in practice. Using a practical example, she will show how creative entrepreneurs can use AI specifically for marketing, visibility and content processes – in a structured, efficient way and with direct benefits for their own business. The focus is on feasibility and workflows that can be integrated into the everyday life of small and medium-sized companies.

Irdin “Nino” Begic | Soda Zitron Medien
Nino focuses on European sovereignty in dealing with generative AI and presents alternatives to the dominant US proprietary tools. The question is how creatives can work more independently, make more conscious tool decisions and break new ground beyond the usual platform logic. His impulse shows that high-quality creative production is indeed possible outside of credit, subscription and platform dependencies – if you are prepared to leave your own comfort zone and engage with alternative systems.

What you will take away from the interactive impulse:
You will get a sound overview of current AI developments in the creative industries, learn about different approaches to genAI and see concrete applications for creative workflows and marketing. At the same time, the morning will give you an insight into strategic questions for the future: How do you want to use AI in your company? Which tools fit your values, your way of working and your business model? And how can you use technological developments in such a way that your creative signature remains visible?

Digital transformation is your chance to make your creative business more efficient and innovative – and we’ll show you how to use AI for impact and growth!

The knowledge transfer format wewant2know is part of our we:transform program, a measure of Kreativwirtschaft Austria as part of the Innovation Program Creative Industries 2030 of the BMWET in cooperation with the WKÖ, financed by funds from the BMWET.

Secure your place at the online impulse now. We look forward to an exciting exchange!

You are also welcome to register for the other online impulses!

ATTENTION: This online impulse is already fully booked. Registration is unfortunately no longer possible!