wewant2knowWho is turning the wheel of change?

Social challenges are complex – and they require creative solutions that are economically viable. Whether new concepts for care and healthcare services, innovative educational opportunities outside the state system, support for disadvantaged groups or the promotion of diversity and participation: This is where the creative industries can play to their particular strengths. With their ability to change perspectives, tell stories, shape communities and use digital tools, creative companies are key drivers of innovation with impact and change.

In the online impulse, experts will show you how you can use this strength for your own business:

• Expert input on social innovation and impact
• Practical examples from the creative industries that show how ideas become viable business models
• Interactive exchange formats to transfer what you have heard directly to your work

These inspirational speakers will give you guidance, insights and specific practical examples

Gertraud Leimüller | leiwand.ai

Gertraud Leimüller from leiwand.ai combines social and digital transformation and poses the question of the values behind our business. What value system shapes our offerings, decisions and business models? What data framework are digital solutions based on? And how can creative entrepreneurs use technological developments in a way that takes human rights, participation and fair access into account?

Her impulse leads right into the heart of questions of European sovereignty, privacy by design and responsible tool selection. Gertraud Leimüller will use concrete examples to show how digital transformation can be shaped not only efficiently but also in a value-based way – from European solutions to anti-bias prompting in practice.

Klaus Kofler | Futurologist & Author

Klaus Kofler combines future thinking with social transformation and the role of creative entrepreneurs in a world that needs new answers. What does the future mean as a resource – and how can creative professionals actively shape it instead of just reacting to change?

At we:want2know, we will be experiencing a special preview: Klaus Kofler will be providing initial insights into his new book “Resource Future” – even before it is officially presented for the first time on the same evening. An impulse on how we understand the future not as an abstract tomorrow, but as a creative space for our entrepreneurial activities.

Karin Haager | SchuBu

Karin Haager takes us along on her development path between the creative industry, start-up experience and social innovation in the education sector. From Flimmit to SchuBu, she shows us how creative entrepreneurs can shape social transformation – with all the decisions, detours, learnings and questions that go with it.

Based on 25 years of work in Austria’s creative industries, two start-ups, her experience as a jury member for innovation funding and as Vice Chair of the Creative Industries Advisory Board, Karin Haager has in-depth knowledge of the industry. After her first exit, her motivation was clear: to empower young people through education. With SchuBu, she is starting exactly where she sees Europe’s most important resource – education. In her keynote speech, she explains how, why and whether her ideas and implementations have worked.

Ursula Spannberger | RAUM.WERTmethode

Ursula Spannberger talks about social innovation in space and shows how architecture can become a tool for social change. Because architecture is more than just planning and constructing buildings: it shapes the way we live together, creating spaces for encounters, participation and collective growth.

At the heart of her impulse are methods for human-centered construction, life cycle thinking and the so-called phase zero – the early phase of project development in which key questions are asked: Who uses a space? What are the needs? What social, ecological and circular requirements should be considered from the outset? Ursula Spannberger shows why architecture is a process, why spatial design has a social impact and how viable visions for the sustainable use of space can be created through early participation.

Hannah Zach | Project Coordinator “Creative Transformation Health & Social Business”

Hannah Zach provides insights into the health & social sector and shows what place the creative industries can play there. Where are new needs emerging? Where can creative services create real added value? And what business models become possible when design, communication, service design, storytelling or digital tools meet social and health challenges?

Her impulse shows where creative entrepreneurs can develop added value in this growing field – and why the combination of creativity, empathy and entrepreneurial thinking in particular opens up new opportunities for socially relevant innovations.

Social transformation is your chance to open up new markets and create real added value. We’ll show you how to get the hang of the big picture!

The knowledge transfer format wewant2know is part of our we:transform program, a measure of Kreativwirtschaft Austria as part of the Innovation Program Creative Industries 2030 of the BMWET in cooperation with the WKÖ, financed by funds from the BMWET.

Secure your place at the online impulse now. We look forward to an exciting exchange!

You are also welcome to register for the other online impulses!