Joinery and brand agency
The creative power of master carpenter Christian Leidinger and communications expert Nicole Herb came together in a C hoch 3 workshop. The two quickly got talking and discovered their passion for sustainable products with a purpose.
How you make your bed is how you lie. The products from “Die Køje ” are particularly comfortable. These are metal-free beds made of Swiss stone pine, which ensure a high level of sleeping comfort. The effect of Swiss stone pine has been scientifically proven and more and more products made from this natural raw material are entering the market.
Master carpenter Christian Leidinger was responsible for the products, Nicole Herb for the external appearance. The aim was to use branding to give the products a soul and to communicate benefits and added value in a simple, clearly understandable way.
The two have been continuously recognized for their branding since 2013. For example, they were awarded the Austrian State Prize for Advertising and the Impulse XL grant from Austria Wirtschaftsservice GmbH (aws).
Economic successes have also been achieved since the product and market launch: The complete conversion of Christian Leidinger’s service business to the manufacture of in-house products and the opening of two showrooms in Vorarlberg and Vienna.
Many local companies have more potential than they can realize on their own. The creative industries can help to make companies more innovative and successful and to fully exploit and further develop their own potential. Kreativwirtschaft Austria is constantly on the lookout for stories of successful cooperation.