Humanizing ContentHow Communication Is Becoming More Human Again
22.10. | 9:00 a.m.–5:00 p.m. | Linz | This workshop shows how companies, creative professionals, and marketing managers can develop content that resonates with people and leaves a lasting impression.
At a time when digital channels are increasingly dominated by AI-generated content, one thing is becoming more important than ever: real stories, personal perspectives, and authentic communication. The workshop “Humanizing Content—How to Make Our Communication More Human Again,” presented by Creative Region Linz & Upper Austria, shows how companies, creatives, and marketing professionals can develop content that resonates with people and leaves a lasting impression.
Together with Anna Turner (1000things), participants will explore what defines “People First Content” and how humanity, attitude, and personality can be integrated into their own content strategies, even in the age of AI. In addition to practical insights, the focus will be on analyzing existing content, developing new formats, and exchanging ideas with other communications professionals.
At a glance:
When: Oct. 22 | 9:00 a.m. – 5:00 p.m.
Where: Behrens Lab at Creative Region, Tabakfabrik Linz
Format: Workshop with a group lunch
The workshop is designed for content and social media managers, marketing teams, freelancers, and creative professionals who want to make their communication more relevant, personal, and impactful.
“Algorithms create reach. People create connection.” With this guiding principle, the workshop demonstrates why the human dimension in communication is becoming a decisive factor for success, especially now.