A single red line loops and curves smoothly on a light gray background, forming a large loop near the center before continuing off the right edge.
A woman in a striped shirt arranges bottles of wine on a white shelf filled with packaged goods and storage crates.

Photo: © Kirstin Hauk

  • Eine einfache rote Umrisszeichnung einer Schmetterlingsform auf einem hellgrauen Hintergrund. Stories

Tastefully told: How Brini Fetz turns the plate into a canvas in her hej studio

Food is culture, identity and emotion. It is precisely this complexity that makes the topic so fascinating for our Creative of the Month, Brini Fetz. The designer from Bregenz has specialized in food branding and photography with hej Studio and uses it to tastefully showcase brands.

Nine white bowls filled with tomato soup sit on an orange background. Each bowl has a message spelled out in pasta letters, like AFRAID TO BE LOVED, EMOTIONALLY UNAVAILABLE, and NOT COMING BACK.

A pinch of inspiration

Her path to creative self-employment began in 2013 during her Master’s degree in Denmark, when she organized food events, pop-up cafés and dinners with colleagues. She quickly developed a flair for not only serving food, but also bringing it to life with images and stories.

This passion led to the founding of Sweet Sneak Studio in Copenhagen in 2015, a creative food design studio that served innovative start-ups as well as major brands such as Bahlsen, IKEA Food and Rawbite. Five years later, Brini decided to follow her own, even more focused path. After many years of experience, she founded the hej Studio in her hometown of Bregenz to focus specifically on the combination of design, branding and food photography.

“You eat with your eyes”

Food is much more than just food – it is culture, identity and emotion. And yes, sometimes it gets really Instagram-esque and colorful – so aesthetically pleasing that we would love to hang Brini’s images large in our home.

A flat lay display of colorful branded stationery and packaging, including bags, envelopes, cards, cookies, candies, and sugar cubes, all featuring geometric patterns and the phrase CUT THE CAKE in modern typography.
A split image: on the left, an opened oyster with a silvery ball inside, resting on pink background; on the right, sushi rolls wrapped in blue and gray plastic on a light background, with two chopsticks nearby.

Thinking outside the box: aesthetics meets responsibility

For Brini, it is particularly fascinating how much food shapes our society and how closely it is connected to our five senses. Her work therefore goes beyond traditional product photography: she develops visual concepts that capture taste, texture and atmosphere while conveying a deeper message.

In addition to commercial projects, Brini uses her studio to highlight socially relevant food issues. Because food also has a serious side: food waste, resource consumption, packaging waste – these are all challenges that affect us all. That’s why Hej Studio regularly devotes time to creative research projects that visually educate and inspire reflection.

In the Corona Food Habits study, Brini investigated how eating habits changed during lockdowns. The Microplastic Series showed how microplastics enter our food chain unnoticed, while the Waste Series made visible the packaging waste that is generated even during the preparation of simple dishes. In this way, hej Studio impressively combines design with awareness – a combination that makes Brini’s work unique.

10 years of creative independence

Brini Fetz looks back on ten years as an entrepreneur in 2025. After studying graphic design at Graphische in Vienna and completing a Master’s degree in Management of Creative Business Processes at Copenhagen Business School, she founded her first studio in Denmark in 2015. Back in Bregenz, she created the creative co-working space Studio Kirchstrasse Zwo together with photographer Angela Lamprecht in 2020, before realizing her vision of a specialized design studio for food with hej Studio. Since 2024, she has also been involved as the local host of Ladies, Wine & Design Vorarlberg to network and empower women in the creative industry.

With a trained eye for trends, a deep passion for food aesthetics and a feel for social developments, Brini combines design, photography and storytelling in a unique way. The hej studio is therefore not only a place for aesthetic branding – but also a creative source of inspiration for conscious enjoyment.

Three Marley Bones dog food containers on a blue background (blue, peach, and orange), and ingredients like steak, carrots, broccoli, and herbs arranged around a pink container on a red background.
A man in a green suit holds a dachshund at a table set for a fancy meal, complete with candles and covered dishes. A gloved hand lifts a cloche, revealing dog treats called Marys Bones. Green curtains hang in the background.
Branding “Marleybones Dog Dining”, © Morten Bentzon
back to KAT Magazine