Geteiltes Bild: Auf der linken Seite lächelt eine junge Frau mit lockigem Haar, während sie in einem Innenraum eine Kamera hält. Rechts lächelt eine ältere Frau mit Brille und grauem Haar im Freien, die Arme verschränkt, vor einem blauen Gebäude auf dem Creative Transformation Summit.

19.11.2026

Creative + Economy = Effect³

More revenue, more efficient results, better customer experiences.

At the digital Creative Transformation Summit 2026, you will receive practical tips and clear instructions from creative experts for more success in your company. A summit specially tailored for SMEs & EPUs from the trades, services, production, trade and tourism sectors.

Practical, understandable and immediately applicable

This is the 6th time that the summit has brought entrepreneurs together with creative experts. Over 1,500 participants have already taken away concrete ideas for their business in recent years.

19.11.26 | online

Mark the date in your calendar now and secure your place.

Your day-to-day business is complex – and so are your challenges.

Many small and medium-sized companies are faced with similar questions:

  • Customers are consuming cautiously.
  • Time and personnel are scarce.
  • Is AI also becoming more and more of an issue in your industry?
  • Sustainability is becoming a differentiating factor in customer decisions.
  • Competition is increasing and yet the quality must be right.

What we need now are not big strategy papers.
But clear steps that work in real day-to-day business.

This is exactly what #CTS26 is all about.

A simple, red line drawing of an adjustable desk lamp on a plain background with a round base, articulated arm and angled lampshade - perfect for inspiring ideas at the Creative Transformation Summit.
A simple red line drawing of a rocket ship taking off at an angle with flames coming from below. The rocket has round windows and is surrounded by curved lines that evoke the energy of a pinnacle of creative transformation.

What you take away from #CTS26

  • Tips on how to position your offer more clearly and sell it better.
  • Understandable instructions for marketing & storytelling.
  • Simple approaches on how to use AI for your business.
  • Impulses for new services and additional offers.
  • Ideas on how to improve your customer experience.

Everything explained clearly.
Everything tailored to SMEs.
Everything with direct practical relevance.

What does effect³ mean?

The E³ effect arises where companies make targeted use of specific creative impulses:

More yield,

because clearer offers, stronger positioning and new market opportunities will get your business moving.

More efficient results,

because you and your business benefit from better processes, new ways of thinking and smart implementation.

Better customer experiences,

because offers and communication that are understandable, relevant and convincing turn customers into fans.

In this way, creativity brings you concrete economic benefits. At #CTS26, this effect becomes tangible – through real examples, comprehensible measures and clear orientation.

Three key levers for your business

A large white number 1 stands in the middle of a red circle and symbolizes the guiding spirit of the Creative Transformation Summit.

Win more customers

  • How do you become more visible?
  • How do you explain your offer clearly and comprehensibly?
  • How will you be remembered?

Get concrete examples and methods that work – from positioning and effective content to experience design.

A large white number 2 stands in the middle of a continuous red circle with a light gray background and represents the peak of creative transformation.

Work more efficiently

  • How can you simplify processes?
  • Where does AI save you time without becoming complicated?
  • How can you make your communication clearer and more structured?

You will learn more about your opportunities to become more efficient and also more effective together with creative people.

A large white number 3, centered on a red circle with a light grey background, designed for the Creative Transformation Summit.

Increasing value instead of reducing price

  • How do you develop new offers?
  • How do you create experiences that are recommended to others?
  • How can sustainability become an advantage rather than an obligation?

You will learn more about how you can scale your business and add value.

What the #CTS26 offers you

  • Practical impulses from creative experts
  • Concrete case studies from and for SMEs
  • A showcase of creative experts at the “Creative Fair” with lots of input for your success
  • A digital goodie bag with lots of information, vouchers for specific consulting services, video tutorials and much more.

The #CTS26 is ideal for you if you …

  • want to position your company more clearly.
  • want to develop new offers.
  • want to offer your customers new experiences.
  • AI & digitalization in a meaningful way.
  • looking for orientation instead of lots of to-dos.

The #CTS26 is particularly relevant for entrepreneurs from
trades, services, production, trade and tourism.

A simple red outline drawing of a light bulb with a circular top and small oval and curved lines at the base, on a white background - perfect for advertising the Creative Transformation Summit 2026.

Your personal E³ effect

After the Summit you know:

✔ Which steps make sense for you now.
✔ Which creative services specifically help you.
✔ Where you should start to improve yield, efficiency and customer experience.

You come up with concrete solutions that suit your company.

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© Wave Break Media on stock.adobe.com

Ready for the next step?

Get concrete ideas for your company. Register now!

Registration

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The event will take place online via Zoom. Zoom is a third-party provider of video conferencing. Zoom processes the following data from you: first name, last name, e-mail address, time of registration for the webinar, company/organization, metadata during the webinar and any other data. Text input. The legal basis for processing is the fulfillment of the contract (Art. 6 para. 1 lit. b) and the legitimate interest (Art. 6 para. 1 lit. f) for analyses to improve the platform. If this is necessary for the above-mentioned purposes, we will transfer your personal data to Zoom Video Communications Inc, whose servers for the online impulses are located in Europe. Your data will be stored by us for as long as is necessary for the above-mentioned purposes.
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