Illustration einer Person mit roten Haaren, die an einem Schreibtisch sitzt und an einem Computer arbeitet, auf dem die Buchstaben KAT angezeigt werden - ein Hinweis auf die Konzentration auf eine Lernplattform. Auf dem Schreibtisch befinden sich eine Lampe, eine Tasse, eine Pflanze und ein Mülleimer, mit minimalistischem Dekor im Hintergrund.

Skills training for your business

Creative entrepreneurship.

Entrepreneurship learning path

Today, creative work also requires entrepreneurial thinking and action. If you want to be successful in the creative industries, you need more than talent – you need entrepreneurial skills, business know-how and strategic foresight. Whether as an individual entrepreneur or as part of a team, creative professionals master the challenge of combining creative freedom with economic reality on a daily basis. This course provides you with the basics and tools to set up your creative work in a sustainable entrepreneurial way – from positioning and customer acquisition to financing and growth.

To the learning track
Illustration einer Frau mit langen roten Haaren, die einen hellgrünen Blazer mit der Aufschrift "KAT", ein schwarzes Hemd und Jeans trägt. Sie lächelt und winkt mit ihrer rechten Hand innerhalb eines rosa Kreises.

Hi, I’m KATja.
I’m your learning companion.

KATja is a graphic designer – self-employed, passionately creative and has experienced for herself how important business know-how is for success in the creative industry. She shares her experiences, tips and tools with you – without any dry theory.

“I love working creatively – but it wasn’t until I started dealing with numbers, contracts and positioning that my business became really stable. I wish I’d had a learning module like this much earlier.”

To the learning track

Content of the learning path

Positioning and self-image

A clear focus makes you visible. Learn how to sharpen your creative identity, make your services tangible and build a strong brand. This way, you will attract exactly the customers that suit you – while retaining your artistic signature.

A red outline of an arrow hitting the center of a target symbolizes accuracy or the achievement of a goal, on a light grey background.

Creative
management

Being an entrepreneur also means understanding numbers, managing processes and thinking economically. You will be given tools and methods to plan your projects economically. You will learn how to approach pricing professionally and make business decisions with confidence.

A bold red outline of the letter K stands next to a rectangular shape reminiscent of a toolbox, both on a horizontal platform, all on a light background.

Growth and
impact

How can you further develop your creative business
? In this module
you will learn how to build collaborations, use your network strategically, develop new business models and think internationally. – for more impact, more income
and more entrepreneurial freedom.

Red outline drawing of a trophy with the number 1 and an alarm clock with a tick, both standing on a shelf.
Illustration einer Person mit roten Haaren, die an einem Schreibtisch sitzt und an einem Computer arbeitet, auf dem die Buchstaben KAT angezeigt werden - ein Hinweis auf die Konzentration auf eine Lernplattform. Auf dem Schreibtisch befinden sich eine Lampe, eine Tasse, eine Pflanze und ein Mülleimer, mit minimalistischem Dekor im Hintergrund.

Your learning advantage starts now

Successfully implement your idea

From vision to implementation: you will learn how to plan projects, win customers and build your creative business sustainably. KATja will guide you with practical tips.

Illustration einer Person mit roten Haaren, die an einem Schreibtisch sitzt und an einem Computer arbeitet. Auf dem Schreibtisch befinden sich eine Lampe, eine Pflanze und verschiedene Büroartikel. Im Hintergrund sind bürobezogene Dekorationen und Regale zu sehen.

Finances under control

Finances don’t have to be dry! KATja shows you how to plan budgets, calculate prices and keep an eye on your income and expenses – step by step and with helpful templates.

Develop entrepreneurial
thinking

Learn how to turn creative ideas into viable business models. Understand the basics of offering, target group and market positioning – explained in a practical and understandable way by KATja.

Illustration einer Frau mit roten Haaren, die an einem Schreibtisch mit einem Computer sitzt und winkt, umgeben von kreativen Büromaterialien, Pflanzen und Wanddekorationen in einem organisierten Arbeitsbereich.

The hand on the market

KATja speaks: Visibility on the web: Customers have to come across a website on the web before they can even get information and, in the best case scenario, “buy”. Today, prospective customers search the internet before they call. On the Internet, it is therefore important to be found quickly and to place the website at the top of search engine results lists.

“Click on Katja and she’ll tell you something”

Click here to go to
the learning routes

A red outline of a briefcase symbol on a light background, symbolizing work or business.

For your creative
business

Start
A simple red outline drawing of two hands shaking, symbolizing unity or partnership, on a light background.

For your successful
cooperations

coming soon

Red outline symbol of a light bulb with a simple, minimalist design on a white background.

For your unique
innovations

coming soon

The skills training is a measure of Kreativwirtschaft Austria as part of the Innovation Program Creative Industries 2030 of the Federal Ministry for Economic Affairs, Energy and Tourism in cooperation with the Austrian Federal Economic Chamber, financed by funds from the Federal Ministry for Economic Affairs, Energy and Tourism.