
Skills training for your business
Creative entrepreneurship.
Entrepreneurship learning path
Today, creative work also requires entrepreneurial thinking and action. If you want to be successful in the creative industries, you need more than talent – you need entrepreneurial skills, business know-how and strategic foresight. Whether as an individual entrepreneur or as part of a team, creative professionals master the challenge of combining creative freedom with economic reality on a daily basis. This course provides you with the basics and tools to set up your creative work in a sustainable entrepreneurial way – from positioning and customer acquisition to financing and growth.

Hi, I’m KATja.
I’m your learning companion.
KATja is a graphic designer – self-employed, passionately creative and has experienced for herself how important business know-how is for success in the creative industry. She shares her experiences, tips and tools with you – without any dry theory.
“I love working creatively – but it wasn’t until I started dealing with numbers, contracts and positioning that my business became really stable. I wish I’d had a learning module like this much earlier.”
Content of the learning path
Positioning and self-image

Creative
management

Growth and
impact


Your learning advantage starts now
Successfully implement your idea
From vision to implementation: you will learn how to plan projects, win customers and build your creative business sustainably. KATja will guide you with practical tips.

Finances under control
Finances don’t have to be dry! KATja shows you how to plan budgets, calculate prices and keep an eye on your income and expenses – step by step and with helpful templates.
Develop entrepreneurial
thinking
Learn how to turn creative ideas into viable business models. Understand the basics of offering, target group and market positioning – explained in a practical and understandable way by KATja.

The hand on the market
KATja speaks: Visibility on the web: Customers have to come across a website on the web before they can even get information and, in the best case scenario, “buy”. Today, prospective customers search the internet before they call. On the Internet, it is therefore important to be found quickly and to place the website at the top of search engine results lists.
“Click on Katja and she’ll tell you something”
Click here to go to
the learning routes
For your creative
business
For your successful
cooperations
coming soon
For your unique
innovations
coming soon
The skills training is a measure of Kreativwirtschaft Austria as part of the Innovation Program Creative Industries 2030 of the Federal Ministry for Economic Affairs, Energy and Tourism in cooperation with the Austrian Federal Economic Chamber, financed by funds from the Federal Ministry for Economic Affairs, Energy and Tourism.