Creative Transformation Summit 2025Headline
On 16 October 2025, the Creative Transformation Summit offered a comprehensive programme that provided entrepreneurs and creative professionals with valuable insights into key topics relating to digitalization, social change and sustainability. We were delighted with the record number of registrations and intensive discussions – you can read the review here!
The Creative Transformation Summit 2025 was a day full of inspiration, exchange and new perspectives. Under the motto “Creative + Economy = Effect”, it became clear how closely economic success and creative approaches are linked – and how both sides can benefit from each other.
Right at the beginning, Karin Heschl-Polzhofer from Design ab Hof and Andrea Jack-Voigt showed that collaboration is more than just a buzzword. They made it clear how trust, agility and courage open doors and create partnerships that bring real added value. This idea was a recurring theme throughout the day: collaboration as a driver of innovation.
Another highlight was Goran Golik‘s contribution, which was dedicated to a highly topical subject: Sustainability without greenwashing. He explained how ecological added value and marketing can be authentically combined – and why honesty is the key to maintaining credibility.
Robert Kropf from Change Maker Hotels also took the participants on a personal journey: From a jet-set lifestyle to more regionality and sustainability. His transformation impressively demonstrated how mindfulness not only enriches one’s own life, but also opens up new opportunities for companies.
Digitalization was also a key topic. Sabine Walch presented tools that make everyday working life more efficient, while also shedding light on how our needs have changed as a result of digital processes. It was not just about technology, but about people in the digital transformation.
The presentation of KreativKarl, KAT’s new matchmaking tool, provided fresh impetus. Birgit Mayer and “KreativKarl” itself showed how easy it can be to bring creative people and companies together – for collaborations that have an impact.
The CreativeFair, a low-threshold opportunity to get to know the diversity of creative services, celebrated its premiere. Ten creatives shared their knowledge in interactive breakout sessions – from architecture and generative engine optimization to video storytelling. This direct exchange made it clear just how broad the spectrum of creative expertise is.
At the end, all participants received a virtual goodie bag: presentations, tools, vouchers and white papers – everything you need to put the day’s ideas into practice straight away.
The summit showed that creativity is economic power. It creates innovation, strengthens resilience and opens up new paths for sustainable growth.
Save the Date: It continues on 19.11.2026 – be there!