A single red line loops and curves smoothly on a light gray background, forming a large loop near the center before continuing off the right edge.
A blurry crowd walking through an indoor space at a brightly lit event—possibly the Salzburg Media Summit—with glowing lights above their heads and a faint white grid pattern superimposed over the image.

© Kwanchaift | stock.adobe.com

  • Ein roter, handgezeichneter Kreis mit einer gekrümmten Linie im Inneren, die einem einfachen, abstrakten lächelnden Gesicht auf hellgrauem Hintergrund ähnelt. Dates

Salzburg Media Summit 2026

Friday, July 24, 2026 | Leopoldskron Palace, Salzburg

How can creativity, innovation, and intellectual property be successfully shaped in the age of artificial intelligence? At the Salzburg Media Summit 2026, international decision-makers from the media, technology, culture, politics, and business sectors will come together to discuss precisely these questions and develop new perspectives for Europe’s creative future. High-profile guests such as producer Gale Anne Hurd, actress and producer Veronica Ferres, RTL CEO Clemens Schwebig, Federal Minister Wolfgang Hattmannsdorfer, and actor Philipp Hochmair will bring a wide range of practical and strategic insights to Salzburg.

The Summit brings together leading voices from European media companies, technology firms, and institutions—including ORF, Red Bull Media House, the European Institute of Innovation and Technology, and the European Union Intellectual Property Office—and creates a space for discussion on topics such as AI, digital sovereignty, and Europe’s role in global competition. One day, one stage, and key insights for the further development of the creative industries in Europe.

Important Information:

  • Date: Friday, July 24, 2026
  • Time: 11:00 a.m. / 2:00 p.m.
  • Location: Leopoldskron Palace, Leopoldskronstraße 56-58, 5020 Salzburg

Register now

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