Der Impact von Cross-Industry Innovationen: Das war der ECIS 2019
Im September 2019 fand bereits zum neunten Mal der European Creative Industries Summit (ECIS) statt, in diesem Jahr zum Thema „Impact“. 350 EntscheidungsträgerInnen und VertreterInnen der Cultural Creative Industries kamen mit hochkarätigen Referentinnen in einem alten Fabriksgebäude zusammen, um über Auswirkungen und Werte von kulturellen und kreativen Cross-Innovationen zu debattieren und wichtige Forderungen zu definieren.
Innovation for the creative industries and by creative professionals was the overarching theme of this year’s 9th European Creative Industries Summit (#ECIS2019) in Helsinki. The creative industries sector plays an important role in the European innovation landscape. Creative companies are crucial to the growth and prosperity of the European market, not only because of their new ideas, products or designs, but also because of the constant process of generating soft innovation.
With the #ECIS2019, the ECBN clearly shows that soft innovation has the same or even greater impact on the development of new products or services than pure technological innovation. Therefore KAT concludes that the ECBN has to call into question the innovation policy promoted by today’s European Union, which focuses exclusively on traditional technological innovation but excludes soft innovation. Opening up the promotion of innovation for soft innovation processes could result in greater output and overall impact.
Soft innovations are part of the cross-industry innovation process, where traditional businesses benefit from the skills and knowledge of creative entrepreneurs. KAT defines this as the „Keativwirtschaftseffekt“– the creative industries effect. In a nutshell one could state that there is hardly a sector that has gained more relevance in Europe in recent years as an economic and competitive factor than the creative industries. As a driver of growth and innovation, the creative industries constitute an important factor of success in the Austrian economy. While the innovative potential in the creative industries as such is very high, they also act as a catalyst for innovative products and services in other enterprises, fuelling their creation of value and growth. Other sectors, regional innovation systems and Austria as a business location are the beneficiaries of this creative industries effect.