haseeb jamil lab

Foto: Haseeb Jamil/ unsplash

Creative Innovation Lab for joint-innovation projects

The Creative Innovation Lab shall incentivize players from different cultural and creative sectors, including audiovisual, to design and test innovative solutions for key challenges, with a potential positive long-term impact on multiple cultural and creative sectors. The project does not necessarily have to be directly tailored to the audiovisual sector, but can also serve as a model if it can be easily transferred to the audiovisual industry. Apply until 23 April!

The InnovLab shall support the design, development and/or spread of innovative tools, models or solutions applicable in the audiovisual and other cultural and creative sectors. Activities shall support the competitiveness, greening process, cooperation, circulation, visibility, availability, diversity and/or audience across sectors. Such activities shall contain a high potential of replicability in audiovisual and other cultural and creative sectors.

Cross-sectoral cooperation within the creative and/or cultural sectors, including the audiovisual sector is at the heart of the Call. Therefore, applications must clearly demonstrate the extent of the cross-sectoral approach, the conditions for its implementation and the expected benefits for the sectors covered.


Applications should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.


A wide spectrum of organizations will be invited to participate, including private and public entities, tech companies and start-ups, audiovisual, cultural and creative organizations. The participation of business incubators and accelerators shall be encouraged, to provide space and time for creative ideas to be shaped.


Expected results

  • Development of innovative creative processes;
  • Increased visibility, availability and diversity of European content in the digital age;
  • Improved business models and use of data;
  • Increased potential audience of European content in the digital age;
  • Support greening and circular economy thinking, including innovation for sustainability, inclusion and well-being in line with the priorities of the New European Bauhaus.


Applicants must be from a MEDIA member country.

At least three partner organizations from two different countries must apply together.

The project is funded for a period of 24 months.

Funding quote is 60% of eligible costs.


Apply here until 23 April.  


Info to the last years webinars:

Online-Sessions: Creative Europe-MEDIA and Cross-sectoral 2022 der Europäischen Kommission, 12. April 2022

Online Info Session: „Creative Europe Förderung für Creative Innovation Labs“ der Creative Europe Desks AT-DE-LI-LU, 12. Mai 2022